Moving images that define your brand.
We transform your vision into captivating videos that not only impress but also deliver measurable results. From strategic conception to data-driven distribution – BAENG.IT is your partner for effective video marketing.
Strategic Conception
High-end production
Data-driven Analysis
Why video content is indispensable in modern B2B marketing
Proven to increase conversion rate.
Significantly increases the time spent on your website.
Builds trust and emotional connection.
Improves search engine ranking (SEO).
The Power of Storytelling: How Emotional Videos Engage Your Audience
In the digital overstimulation, it is not facts but stories that remain in memory. Professional storytelling in videos is the key to building a deep, emotional connection with your target audience. It's about packaging your brand values, your mission, and the solution you offer to your customers' problems into a coherent and compelling narrative. A well-told story evokes empathy, creates identification, and transforms passive viewers into loyal brand ambassadors. We analyze your core messages and develop narrative concepts—like the classic hero's journey or the problem-solution structure—that not only inform your viewers but also emotionally engage them and bind them to your brand in the long term.
Our range of services
Video production from a single source
Strategy & Concept
Development of data-driven video concepts for maximum impact.
Image films
We translate your corporate identity into compelling images.
Product videos
Present your products in a convincing and conversion-strong manner.
Social-Media-Video
Attention-grabbing clips, optimised for all relevant channels.
Recruiting Videos
Inspire the best talents for your company.
Explainer videos
Complex content visualised in a simple and engaging way.
Postproduktion
Professional editing, grading, sound design, and animations.
Drone footage
Spectacular aerial footage in certified 4K quality.
Video Analysis
Detailed tracking and reporting for measuring success (ROI).
Modular services for your individual needs
Ready to realise your vision
to set in motion?
From Idea to Finished Film: Our Transparent Production Process
An outstanding video does not occur by chance; it is the result of a precisely controlled process. At BAENG.IT, this process is divided into clearly defined phases to ensure maximum efficiency and quality. **1. Strategy & Conception:** Together, we define goals, target audiences, and core messages. From this, we develop a creative concept and a detailed script. **2. Pre-production:** We organise everything necessary – from location and technology to casting. **3. Production:** Our experienced team implements the concept using the latest camera, lighting, and sound technology. **4. Post-production:** The final film emerges through editing, colour grading, sound design, and the integration of animations. **5. Distribution & Analysis:** We ensure the optimal placement of your video and measure its success using relevant KPIs. This structured approach guarantees you full transparency and a result that exceeds your expectations.
Image film, product video, social media clip: Which format for which purpose?
Choosing the right video format is crucial for the success of your campaign. Each format serves a specific purpose and engages the target audience in different ways. **Corporate videos** are ideal for communicating your company's vision, values, and culture, and for enhancing brand image. They build trust and are perfect for your website's homepage or for trade shows. **Product videos** focus on the features and benefits of a specific offer. They are highly conversion-oriented and perfect for product pages or as part of sales presentations. **Social media clips** are short, attention-grabbing, and optimized for quick consumption on platforms like Instagram, LinkedIn, or TikTok. Their aim is to generate engagement and increase reach. We provide strategic advice on which format or combination of formats will most effectively support your individual marketing goals.
The ROI of Video Marketing: How to Measure the Success of Your Investment
Investing in high-quality video production must pay off. The Return on Investment (ROI) from video marketing is precisely measurable when the right key performance indicators (KPIs) are defined and tracked. We focus on metrics that go beyond mere view counts and represent actual business value. These include: **1. View-Through-Rate (VTR):** What percentage of the video is watched on average? An indicator of the quality and relevance of the content. **2. Click-Through-Rate (CTR):** How many viewers click on the integrated call-to-action? Measures the direct call to action. **3. Conversion Rate:** How many viewers perform a desired action (e.g., an inquiry, a download, a purchase)? The most important KPI for direct business success. **4. Engagement Metrics:** Likes, shares, and comments indicate the resonance and viral potential of the video. By using tracking tools and analytics platforms, we provide you with transparent reports that clearly demonstrate the contribution of your video assets to company success.
Video SEO: How to Optimise Your Videos for Search Engines and YouTube
An excellent video only reaches its full potential when it is found. Video SEO is the crucial lever to massively increase visibility in search engines like Google and on platforms like YouTube. Our strategy is based on a holistic optimisation. First, we conduct targeted keyword research to understand the search intent of your target audience. Then we optimise all relevant metadata: The **title** must contain the main keyword and pique curiosity. The **description** should be detailed, naturally integrate keywords, and contain further links. Relevant **tags** help the algorithm with categorisation. A decisive, often neglected factor is the **transcript**. Search engines can read text but cannot "see" videos. A complete transcript makes the entire content of your video indexable for Google. Additionally, **subtitles (SRT files)** not only improve accessibility but also provide valuable text content for search engines. The strategic embedding of the video on your website, enriched with Schema.org markup (VideoObject), additionally signals Google the relevance of the content and increases the chance of a rich snippet in the search results.
Branding
Brands that move.
Performance
Marketing that works.
SEO
Visibility that matters.
The Role of Animations and Motion Graphics in Modern Branding
Animations and motion graphics are far more than just visual gimmicks. They are a powerful tool in modern branding, making complex subjects comprehensible, abstract concepts tangible, and dynamically bringing your brand identity to life. Unlike live-action films, creativity here knows no bounds. Explainer videos use animations to clearly and succinctly visualise products, services, or processes – ideal for innovative tech companies and complex B2B solutions. Logo animations and animated design elements create a high recognition value and give your brand a professional, modern character. In social media campaigns, motion graphics can be used to present data and statistics attractively or create attention-grabbing short clips that work without sound. BAENG.IT strategically integrates motion design to sharpen your communication and give your brand a distinctive visual fingerprint.
Live streaming and webinars: Interactive formats for maximum customer engagement
Interactive video formats like live streams and webinars are excellent tools for communicating with your target audience in real-time and building an authentic relationship. They offer a unique opportunity to demonstrate expertise, provide in-depth insights, and directly address questions and concerns from your community. **Webinars** are ideal for lead generation and educating potential or existing customers. They position your company as a thought leader in your industry. **Live streams**, such as those from events, product launches or Q&A sessions, create a sense of exclusivity and urgency. The immediate interaction via chat functions enhances engagement and strengthens community ties. We support you not only with the technical implementation in top streaming quality but also with content conception, promotion, and subsequent utilisation of the recording as valuable on-demand content.
The Future of Video Marketing: Trends You Need to Know
The landscape of video marketing is rapidly evolving. To remain competitive, it's crucial to know the key trends and use them strategically. **1. Vertical Videos:** With the dominance of smartphones and platforms like TikTok and Instagram Reels, production in the 9:16 format is no longer a niche phenomenon but a standard for mobile-first strategies. **2. Shoppable Videos:** The direct integration of purchasing options in videos shortens the path from inspiration to conversion and will revolutionise e-commerce. **3. Interactive Videos:** Videos with clickable elements, personalised paths, and integrated forms transform passive viewers into active participants and provide valuable data. **4. AI-Assisted Video Production and Analysis:** Artificial intelligence will accelerate production (e.g., through automated editing variants) and enable even deeper analysis of user behaviour. As your strategic partner, we continuously monitor these developments and integrate pioneering technologies and formats into your video strategy.
What does a professional video production cost?
Professional video production also requires flawless legal implementation to avoid costly cease-and-desist letters. **1. Music Rights:** The use of music requires a license. We use royalty-free music, commission a bespoke composition, or secure licensing for well-known pieces. **2. Personality Rights:** Every person appearing in the video must give their consent for publication (model release agreement). **3. Drone Footage:** The use of drones is subject to strict legal regulations and often requires permits. **4. GDPR:** When collecting data through interactive video elements, the strict requirements of the General Data Protection Regulation must be adhered to. We ensure comprehensive legal security in every production so that you can focus on the impact of your video.
