Holistic Performance Optimization for Growth
We analyze, adjust, and perfect your digital channels. From SEO and conversion rates to user experience – BAENG.IT transforms existing assets into high-performing growth drivers.
Data-driven strategies
Measurable improvement in results
Technological Excellence
The Anatomy of Conversion Rate Optimisation (CRO)
Analysis of User Behaviour
A/B Testing and Hypotheses
Psychological Triggers
Iterative Process Improvement
Technical SEO: The Foundation for Sustainable Ranking
An excellent ranking in search engines is built on a flawless technical foundation. Technical SEO ensures that search engine crawlers, like Googlebot, can efficiently crawl, understand, and index your website. Key aspects include optimising the crawl budget, especially for large websites, to ensure all relevant pages are captured. A clean website architecture, a logical URL structure, and an XML sitemap are essential for this. Implementing structured data (schema markup) helps search engines understand the context of your content, potentially leading to rich snippets in the SERPs. Core Web Vitals, which measure loading time and user experience, are also crucial, along with consistent mobile-first indexing and security through HTTPS. A technical SEO audit is the first step in identifying weaknesses and establishing a robust foundation for all subsequent SEO actions.
Our Services
Tailored optimisation services
SEO-Audit
In-depth analysis of your website to identify untapped ranking potentials and technical errors. We lay the foundation for sustainable visibility.
CRO Analysis
We decode your users' behaviour.
Page Load Time Check
We optimise the Core Web Vitals.
UX/UI-Review
Enhancing user satisfaction through intuitive interfaces. We assess your platform for usability, accessibility, and design consistency to minimize friction.
Content-Audit
Potential analysis of your existing content for maximum relevance.
Analytics-Setup
Precise tracking as the foundation of any optimisation.
A/B-Testing
Hypothesis-driven validation of design and content changes to data-driven increase of your conversion rates without risk. We manage the entire process.
Funnel Analysis
Optimisation of the entire customer journey.
Mobile Audit
Ensuring a perfect mobile user experience.
We offer a modular range of optimisation services precisely tailored to your business goals and technical requirements. Each measure is designed to achieve measurable improvements and sustainably enhance your digital performance.
Ready for measurable
Growth?
User Experience (UX) as a crucial growth lever
User Experience (UX) is the sum of all interactions a user has with your company, its services, and products. An outstanding UX is not just a design issue but a fundamental driver of business success. Users who have an intuitive, fast, and pleasant experience are more likely to convert, develop brand loyalty, and become valuable ambassadors. UX optimisation begins with in-depth user research to understand needs and pain points. Based on this, a logical information architecture and intuitive navigation paths are developed. Usability testing uncovers friction points in the customer journey, while a focus on accessibility ensures that your offerings are accessible to everyone. Investing in UX directly results in higher conversion rates, lower bounce rates, and stronger customer retention.
Performance Marketing: Budget Optimisation through Data-Driven Allocation
Efficient allocation of marketing budgets is critical for the Return on Ad Spend (ROAS). Our performance marketing optimisation focuses on data-driven distribution of your investments to the channels and campaigns with the greatest impact. We continuously analyse performance data from Google Ads, social media advertising, and other channels to dynamically reallocate budgets. By employing advanced attribution models, we go beyond the 'last-click' perspective and assess the contribution of each touchpoint in the customer journey. This enables precise control of bidding strategies and maximises results within the given budget framework, minimising wastage and maximising the overall success of your campaigns.
Content Optimization: How Existing Content Becomes Lead Magnets
Your website already contains valuable content, but often its potential remains untapped. Content optimisation transforms existing blog articles, landing pages, and whitepapers into high-performing assets. The process starts with a content audit, where we evaluate content based on KPIs such as traffic, engagement, and conversions. Weak content is either updated (content relaunch), consolidated to avoid keyword cannibalisation, or strategically removed (content pruning). Successful content is further strengthened by enriching it with new information, better keywords, and multimedia elements. The goal is to maximise relevance for users and search engines, increase visibility for important queries, and turn every piece of content into an effective tool for lead generation.
Speed as Currency: Load Time Optimisation and Core Web Vitals
In digital competition, speed is not an option but a necessity. Slow loading times lead to high bounce rates and poorer rankings. Optimising loading performance, especially with regard to Google's Core Web Vitals (CWV), is therefore essential. We analyse and improve the three key metrics: Largest Contentful Paint (LCP) for loading speed, Interaction to Next Paint (INP) for interactivity, and Cumulative Layout Shift (CLS) for visual stability. Measures include optimising images, reducing JavaScript, employing caching strategies, and prioritising visible content. The result is a noticeably faster website that delights users and is rewarded by search engines.
Advanced SEO
Services
Performance
Marketing
Comprehensive
Branding
Local SEO Optimisation: Securing Dominance in the Regional Market
For businesses whose success depends on a geographical location, local SEO optimisation is the key to market leadership. We ensure that your business is found by potential customers nearby precisely when they're searching for your services. This starts with the perfect optimisation of your Google Business Profile – the digital showcase for your business. Moreover, we ensure consistent NAP data (Name, Address, Phone) across all relevant online directories (Local Citations) and develop a content strategy that targets local search queries. By obtaining positive reviews and harnessing location-specific keywords, we position you as a top provider in your area and direct ready-to-buy traffic straight to you.
The Psychology of Optimization: Understanding and Influencing User Behaviour
Every successful optimisation is based on a deep understanding of human psychology. We use recognised principles from behavioural economics and cognitive psychology to make your digital communication more effective. By strategically employing social proof (e.g. customer testimonials), scarcity (e.g. limited offers), or authority (e.g. certificates), we build trust and motivate users to take action. It's not about manipulation, but about facilitating decision processes and clearly communicating the value of your offer. By understanding how users process information and make decisions, we can design user interfaces and customer journeys that are intuitive and ethically and sustainably increase conversion rates.
Optimisation of Marketing Funnels: From Awareness to Conversion
A marketing funnel is not a static structure but a dynamic process that needs to be optimised at every stage. We analyse your entire customer journey, from the first contact (Top of Funnel, TOFU) to the final conversion (Bottom of Funnel, BOFU). In the awareness phase, we optimise content for maximum reach and visibility. In the consideration phase (Middle of Funnel, MOFU), we provide detailed information and build trust, for example, through case studies or webinars. In the decision phase (BOFU), we implement targeted calls-to-action and offers to facilitate decision-making. By identifying and fixing leaks in the funnel, we ensure fewer potential customers are lost and the efficiency of your entire marketing process increases.
What is the difference between SEO and CRO optimisation?
Given the dominance of mobile devices, a Mobile-First strategy is no longer negotiable. Google primarily indexes websites based on their mobile version, making mobile optimisation a crucial ranking factor. Our approach goes beyond mere responsive design. We focus on an excellent mobile user experience (Mobile UX) with thumb-friendly navigation, easily readable font sizes, and fast-loading content. Forms are simplified for mobile input, and click targets are designed to be easy to hit. We analyse and optimise performance specifically for mobile networks to ensure your website functions quickly and smoothly on the go. A perfect mobile presence is key to effectively reaching the largest and most active user group.
