Precise advertising. Measurable success.
BAENG.IT develops and manages digital advertising campaigns that precisely reach your target audiences through a symbiosis of creative excellence and data-driven analysis, sustainably boosting your business success.
Maximum Performance
Creative Excellence
Data-driven optimisation
The architecture of successful advertising campaigns
Strategic Objectives
Precise Targeting
Creative Concepts
Continuous Analysis
From Click to Conversion: Performance Marketing in Detail
Performance marketing is more than just generating clicks; it’s the art of transforming advertising investments directly into measurable business objectives like leads, sales, or qualified inquiries. Our approach at BAENG.IT is based on an unwavering focus on the Return on Ad Spend (ROAS). We analyse the entire customer journey, from the first ad view to the final conversion. By employing advanced tracking methods, A/B testing of ad elements, and landing page optimisation, we ensure that every segment of the budget invested delivers maximum impact. We identify the most profitable channels and audience segments and intelligently scale your campaigns to ensure sustainable and profitable growth for your company.
Our Services
Tailored advertising solutions
Strategy
The data-driven foundation for measurable advertising success.
Search Ads
Presence right when your customers are searching.
Social Ads
Activate target audiences on Meta, LinkedIn & Co.
Display advertising
Creating a visual brand presence in relevant environments.
Video Ads
Captivate with video and embed messages.
Retargeting
Win back prospects and convert them into customers.
Ad Creatives
Concept and design of compelling advertising materials.
Analytics
Detailed analysis and transparent performance reporting.
Optimisation
Continuous improvement for maximum campaign success.
From strategy to detailed success measurement – we orchestrate campaigns that not only meet your business goals but exceed them.
Ready for advertising,
Does it deliver the results?
The Power of Platforms: Google, Meta & LinkedIn Ads
Choosing the right advertising platform is crucial for campaign success. Each platform offers unique advantages and requires a specific strategy. Google Ads allows us to capture your target audience's purchasing intent precisely at the moment of search (pull marketing). Meta Ads (Facebook & Instagram) are unmatched in granular targeting based on demographics, interests, and behaviours (push marketing), making them ideal for building brand awareness and generating demand. LinkedIn Ads are the tool of choice for B2B marketing to specifically target decision-makers in a professional context. BAENG.IT develops a bespoke, cross-platform strategy for you that optimally leverages the strengths of each channel to meet your objectives.
Creativity meets Data: The Formula for Outstanding Ads
In an oversaturated digital environment, an outstanding creation is the decisive factor in capturing attention. However, creativity alone is not enough. Our philosophy combines artistic excellence with rigorous data analysis. We develop ad copy, images, and videos that are not only aesthetically pleasing but are also based on psychological triggers and proven behavioural patterns of your target audience. Each creative is systematically tested and iteratively improved based on performance data such as Click-Through Rate (CTR), engagement rate, and conversion rate. This creates a cycle in which data-driven insights sharpen the creative direction and creative impulses provide new test hypotheses – for ads that not only get seen but also drive action.
Budget Allocation and Scaling: Investing intelligently
The efficient allocation of your advertising budget is a critical success factor. We view your budget not merely as a cost center, but as a strategic investment in your growth. Our experts employ advanced budget allocation models based on the performance data of individual campaigns, channels, and target audiences. We often start with a controlled test phase to identify the most profitable areas. This is followed by a gradual, data-driven scaling, where the budget is dynamically redistributed to the top-performing segments. This agile process minimizes wastage and maximizes your Return on Investment (ROI), ensuring that your advertising budget is always used where it can have the greatest impact for your business.
Beyond the Ad: The Importance of the Landing Page
A brilliant ad is only half the battle. The user experience after the click, on the landing page, is crucial for conversion. Any inconsistency between ad promises and site experience inevitably leads to high bounce rates and wasted budget. That's why landing page optimization is an integral part of our ad services. We ensure that the design, message, and call-to-action of the landing page seamlessly align with the ad. Through A/B testing headlines, layouts, forms, and trust elements, we specifically increase the conversion rate while also improving the quality score of your ads, which in turn can lead to lower click costs.
Brand & Identity
Branding
Digital Visibility
SEO
Content with Impact
Content
Transparent Reporting: Your Success, Clearly Visualised
Trust and transparency are the cornerstones of our collaboration. We believe that as a client, you have the right to have a full overview of the performance and efficiency of your advertising investments at any time. Instead of opaque reports, we provide you with customised, interactive dashboards that clearly present all relevant Key Performance Indicators (KPIs). We not only visualise metrics such as impressions or clicks but focus on business-relevant outcomes: cost per lead (CPL), cost per acquisition (CPA), and above all, the return on ad spend (ROAS). In regular strategy meetings, we interpret this data with you and derive the next optimisation steps.
B2B advertising: effectively reach decision-makers
Advertising in the business-to-business environment follows its own rules. Purchase decisions are more complex, cycles are longer, and target groups are more specific. Our approach to B2B ads focuses on precisely targeting decision-makers on platforms like LinkedIn or through specialized audiences in Google Ads. We develop content-driven campaigns that address the specific challenges and informational needs of your business customers – for example, through whitepaper downloads, webinar registrations, or demo requests. Account-Based Marketing (ABM) and strategic retargeting of website visitors are key tactics to sustainably position your brand with relevant key figures and generate high-quality leads for your sales.
The synergy of SEA and SEO
Search Engine Advertising (SEA) and Search Engine Optimisation (SEO) are not competitors, but powerful allies. An integrated strategy creates a dominant presence in search results and maximises your visibility. Data from SEA campaigns, such as the keywords with the highest conversion rates, provide valuable input for prioritising your SEO activities. Conversely, a page that ranks well organically strengthens the quality score of your ads and lowers click prices. At BAENG.IT, we take a holistic view of both disciplines. We ensure that your paid and organic strategies are aligned to dominate the search results market for your relevant topics and create a seamless user experience.
How do you specifically measure the ROI of advertising campaigns?
The future of digital advertising is smart and automated. Artificial Intelligence (AI) is already revolutionising the way campaigns are managed, optimised, and personalised. At BAENG.IT, we use cutting-edge technologies to secure a competitive advantage for you. AI-powered algorithms assist us in automated bidding (Smart Bidding), predictive audience analysis, and the dynamic adaptation of ad creatives in real-time. This automation creates efficiency and allows our experts to focus on what a machine cannot do: strategic planning, creative excellence, and an in-depth understanding of your brand and business goals.
