Professional logo design for brands
Discover how BAENG.IT creates a distinctive brand identity for your company through strategic logo design – creative, data-driven, and future-proof for sustainable success.
Strategic Conception
Unique design
Comprehensive Usage Rights
What is a logo and why is it crucial for your brand?
A logo is the visual centrepiece of your brand. It creates instant recognition and differentiates you from the competition.
It communicates your company values, professionalism, and market positioning non-verbally to potential customers.
As the central element of the corporate design, it ensures a consistent brand presence across all channels and media.
A strong logo builds trust and promotes the emotional connection of your target audience to your company.
The process behind excellent logo design at BAENG.IT
An outstanding logo doesn't happen by chance. Our process is a symbiosis of strategic analysis and creative excellence, ensuring that your logo perfectly fits your brand. It begins with an intensive workshop and in-depth research of your industry, target audience, and competitors. Based on this, our designers develop initial conceptual routes and sketches, which we iteratively coordinate with you. This is followed by a digital development phase, where we perfect typography, colour scheme, and visual language, creating the logo as a scalable vector graphic. After final approval, you receive a comprehensive package with all relevant file formats and a detailed logo manual that defines the correct application.
Our Services
Holistic Logo Design
Brand Analysis
In-depth analysis of your brand, objectives, and competitors.
Concept Development
Development of strategic and creative design routes.
Creative Design
Designing unique and memorable logo drafts.
Typography
Selection and customization of the perfect brand font.
Colour concept
Definition of an effective and psychologically grounded colour scheme.
Vector Creation
Technical implementation as infinitely scalable vector graphics.
Logo Manual
Creating clear guidelines for logo usage.
Rights package
Transfer of exclusive, unrestricted usage rights.
Brand Rollout
Support with implementation across all channels.
From concept to icon: We shape the heart of your brand.
Ready for a logo,
writing history?
The Psychology of Colours and Shapes in Logo Design
Colours and shapes are powerful tools of non-verbal communication. Every choice in logo design sends subconscious signals to your target audience. Blue is often associated with trust, competence, and calm, while red represents energy, passion, and urgency. Green shades symbolise growth and sustainability, whereas yellow reflects optimism and creativity. The same applies to shapes: circles convey community and harmony, squares and rectangles stand for stability and reliability, while triangles suggest dynamism and innovation. At BAENG.IT, we use this knowledge strategically to design a logo that is not only aesthetically pleasing but also precisely conveys the brand personality and values you wish to define.
Word mark, image mark, combined mark: Which suits you?
Choosing the right logotype is a strategic decision. A word mark (logotype), like those of Google or Coca-Cola, focuses on unique lettering and is ideal for concise company names. A brand mark (symbol), such as Apple's apple or Nike's swoosh, works as a strong, language-independent symbol but requires a high level of recognition. The combination mark, a blend of the two (e.g., Adidas), offers the best of both worlds: flexibility and high recognizability. We analyze your brand name, industry, and long-term goals to recommend the logotype that most effectively conveys your identity and achieves the greatest impact with your target audience.
Technical requirements for a modern, future-proof logo
A professional logo must work perfectly in every conceivable application—from the tiny favicon to the large-scale billboard. The most important technical requirement is therefore its creation as a vector graphic (in formats such as .SVG, .AI, .EPS). Unlike pixel-based raster graphics (.JPG, .PNG), vector graphics can be infinitely scaled without loss of quality. Additionally, we consider readability at different sizes, the effect in black and white, and adaptability for digital media (Responsive Logos). We provide you with a technologically flawless logo that is optimized for all analogue and digital channels and will represent your brand in a future-proof way.
Why timeless design is superior to short-term trends
Design trends come and go, but your brand identity should endure. A timeless logo is an investment in the longevity of your brand. While fashionable designs can quickly appear outdated, timeless logos are based on fundamental design principles such as clarity, simplicity, and relevance. They are designed to remain fresh and impactful over decades without losing their core message. Consider the logos of traditional brands like Mercedes-Benz or the Swiss Railways. Our goal is to create a logo for you that is not only modern today but has the potential to become a lasting icon in your industry, thereby sustainably increasing the value of your brand.
Comprehensive
Corporate Design
Strategic
Brand Consultancy
Creative
Content Development
The logo as the foundation of your entire corporate design
Consider your logo as the genetic code of your visual brand identity. It provides the foundation from which all other elements of the corporate design are derived. The typography defined in the logo, the color palette, and the design language form the basis for the creation of business cards, letterheads, websites, social media profiles, brochures, and the entire corporate communication. A well-thought-out logo is therefore the key to a consistent and professional brand appearance. It ensures that your brand is instantly recognized at every touchpoint and conveys a coherent, trustworthy overall image. BAENG.IT always designs logos with this holistic perspective to create a solid foundation for your entire branding.
Logo Redesign: Evolution rather than Revolution for Established Brands
Modernising a brand logo is a sensitive process, especially when there is already high recognition. A careful redesign or a logo evolution is often a better approach here than a complete revolution. The goal is to adapt the logo to current aesthetic and technical requirements without jeopardising the established brand loyalty and recognition. We analyse the core elements of your existing logo, identify strengths and weaknesses, and develop a modernised version that respects the brand history while making it fit for the future. This strategic approach ensures that your brand is perceived as modern and relevant, while your loyal customers retain their familiar visual anchor point.
How your logo enhances the perception and value of your company
A professionally designed logo is far more than just a graphic; it is a strategic business asset. It directly influences the perception of your company by customers, partners, and investors. A high-quality logo signals professionalism, quality, and attention to detail, which in turn enhances trust in your products and services. This positive perception can justify higher pricing levels and intensify customer loyalty. In the long term, an iconic logo contributes significantly to building brand equity. It becomes a symbol representing all the positive experiences and associations people have with your company, thereby sustainably enhancing the intangible value of your business.
How long does it take to create a professional logo?
Our service does not end with the final logo file. We ensure that you are well-prepared for the future. You receive from us the unlimited, exclusive usage rights for your new logo, both in terms of time and location. This provides you with the legal security to freely use your trademark worldwide and for all conceivable purposes. Additionally, we create a comprehensive logo manual (also known as a style guide or brand guide). This document is an indispensable guideline for you, your employees, and external partners. It precisely defines the correct use of the logo, protective zones, colour values (CMYK, RGB, Pantone), typography, and application examples to ensure a consistent and professional brand presence across all media.
