Strong identity. Clear profile.
We develop and refine your corporate identity to ensure sustainable growth and a distinctive market positioning. Rely on data-driven strategies and creative excellence for your corporate branding.
Strategic Brand Management
Consistent Communication
Measurable Success
Corporate Identity: The foundation of your business success
Defines who you are as a company and what you stand for.
Creates a consistent and recognisable perception among all stakeholders.
Is the strategic basis for all marketing and communication activities.
Strengthens employee retention and attracts qualified talent.
The Pillars of a Strong Corporate Identity (CI)
A robust corporate identity is more than just a logo; it is the strategic self-conception of your company, manifested in three fundamental pillars. The first pillar, the **Corporate Design (CD)**, defines the entire visual language of your brand – from typography and colour schemes to imagery. It ensures a consistent and professional appearance across all channels. The second pillar, **Corporate Communication**, manages consistent verbal and non-verbal communication internally and externally. Here, tone, key messages, and language policies are established to build credibility and trust. The third pillar is **Corporate Behaviour**, which pertains to the conduct of the company and its employees towards customers, partners, and the public. It is the living proof of your brand values and significantly shapes the reputation. Together, these pillars form a coherent whole that authentically and distinctively positions your brand in the market.
Our Services
Your path to a strong corporate brand
Brand strategy
Informed positioning for sustainable competitive advantages.
Identity Design
Development of visual and verbal brand worlds.
Brand Architecture
Structuring your brand portfolio for clarity.
Communication
Integrated communication plans for maximum impact.
Employer Branding
Positioning as an attractive employer.
Reputation management
Proactive protection of your most valuable asset.
Styleguides
Comprehensive guidelines for brand consistency.
Digital Branding
Transfer of your identity into digital channels.
Brand Audits
Analysis and optimisation of your brand presence.
From strategy to implementation – we shape every aspect of your corporate identity.
Ready for a
unique brand?
Corporate Branding: Strategic Design of Your Brand Perception
While your corporate identity defines your company's self-image, corporate branding is the active process of strategically embedding this image in the market and purposefully managing external perceptions. It's about building an emotional connection with your target audience and establishing your brand as a relevant, trustworthy entity. Effective corporate branding translates your company values and value proposition into a consistent brand experience. This includes positioning against competitors, developing a clear brand architecture, and implementing communication strategies that highlight your uniqueness. At BAENG.IT, we use data-driven analysis to understand the perception of your brand and derive targeted actions that not only increase visibility but also boost brand loyalty and ultimately enhance company value.
Employer Branding: Attract and Retain Talent
In a competitive job market, a strong employer brand is a crucial competitive advantage. Employer branding is the strategic application of marketing principles to HR with the aim of positioning your company as an attractive employer. It involves authentically projecting your company culture, values, and development opportunities to attract top talent. At the same time, positive employer branding enhances the identification and loyalty of existing employees. A well-thought-out concept includes the design of the career page, communication on social networks and job portals, as well as creating a positive candidate experience. We help you define and communicate your unique employer value proposition to not only convince applicants but also foster a culture where top performers feel comfortable and can thrive over the long term.
Corporate Communication: Consistency Creates Trust
Corporate communication serves as the central nervous system of your brand. It ensures that all messages—from press releases and social media posts to internal emails—are unified, consistent, and aligned with overarching corporate goals. Inconsistencies in communication lead to confusion among target audiences and undermine credibility. Strategically planned corporate communication defines clear guidelines for tone, messaging, and channels. It orchestrates external communication to strengthen brand reputation and customer loyalty, and internal communication to promote transparency, staff motivation, and a shared vision. We develop integrated communication concepts for you that accurately reflect your corporate identity, ensuring that your brand speaks with a clear and compelling voice in every interaction.
Digital Transformation of Your Corporate Strategy
Digitalisation has fundamentally changed the rules for corporate branding and communication. A successful corporate strategy must now be conceived and implemented with a digital mindset. It is no longer sufficient to simply adapt traditional concepts online. Digital transformation requires a seamless integration of your brand identity across all digital touchpoints – from the website to social media channels, mobile applications, and CRM systems. This means utilizing data-driven insights to personalise the customer journey and deliver relevant content at the right time and place. We support you in optimising your corporate strategy for the digital age. We analyse your digital presence, identify opportunities and develop a roadmap to make your brand authentic, interactive, and measurably successful online.
Performance
Marketing
Comprehensive
Branding
Advanced
SEO
Reputation management in the B2B sector
In the B2B sector, a company's reputation is its most valuable asset. Purchasing decisions are often long-term, involve significant investment, and are largely based on trust, reliability, and expertise. Strategic reputation management is therefore essential to build and protect this trust. It includes proactive measures such as thought leadership, targeted PR work, and the development of positive customer relationships, as well as reactive strategies for dealing with crises and negative criticism. An important aspect is the continuous monitoring of online perception to detect moods early and respond accordingly. BAENG.IT helps you build a resilient B2B reputation, highlighting your expertise, positioning you as a reliable partner, and protecting your company from reputational damage in the long run.
Brand Architecture: Order and Clarity in the Portfolio
Companies with multiple brands, products, or business units require a clear brand architecture. It defines the relationships and hierarchies within your brand portfolio and provides strategic clarity both internally and externally. Whether you pursue a branded house strategy (like BMW), a house of brands strategy (like Procter & Gamble), or a hybrid model, the right architecture prevents cannibalisation, creates synergies, and optimises resource utilisation. A well-structured brand architecture makes it easier for customers to understand your offerings and allows you to strategically enter new markets without diluting the core brand. We analyse your portfolio, target markets, and growth plans to develop the optimal brand architecture for your company – a structure offering flexibility for future growth while maximising the strength of your umbrella brand.
Visual Identity: More Than Just a Logo
The visual identity is the consistent and unified design of all the visual elements of your brand. It is the most visible part of your corporate identity and is often the first point of contact with customers and partners. A professional corporate design goes far beyond a logo. It encompasses a well-thought-out system of colours, typography, imagery, icons, layout principles, and design grids. This system is documented in a comprehensive style guide to ensure that every single touchpoint – from the business card to the website to the trade fair appearance – leaves a consistent and recognisable impression. A strong visual identity not only differentiates from the competition, but also conveys professionalism, quality, and your brand's values before a single word is read.
What is the difference between Corporate Identity and Corporate Branding?
Corporate branding is not just a matter of feeling, but a strategic investment whose success must be made measurable. The right Key Performance Indicators (KPIs) help evaluate the effectiveness of your measures and continuously optimise your strategy. Relevant metrics include quantitative indicators such as **Brand Awareness**, which can be measured through surveys or by analysing the search volume for your brand name. **Website traffic** and **social media engagement rates** provide insight into the reach and relevance of your communication. Qualitative KPIs are equally crucial: **Brand Perception** and the **sentiment** in online media show how your brand is emotionally evaluated. In the long term, successful branding measures are reflected in KPIs such as **Customer Lifetime Value**, **employee turnover**, and ultimately in **revenue growth**.
