Strategic concepts for sustainable growth
Our data-driven conceptual services transform your vision into a precise, actionable marketing strategy. We lay the foundation for measurable success and a strong, future-proof brand presence.
Data-driven brand strategy
Creative campaign planning
Precise Digital Roadmaps
The Foundation: Why a Strategic Concept is Essential
Maximum Clarity of Aim
Efficient Resource Optimisation
Systematic Risk Minimisation
Sharp Market Positioning
Phase 1: In-depth analysis of market, competition and target audience
Every successful concept is based on a deep understanding of the playing field. Our first phase is therefore a comprehensive analysis. We scrutinise your market, identify growth potential, and analyse your competitors' strategies using proven frameworks and state-of-the-art tools. In parallel, we create detailed buyer personas and map out the customer journey of your target groups. This data-driven foundation enables us to identify untapped niches and precisely address your customers' needs, allowing us to develop a strategy that relies not on assumptions, but on valid insights.
Our Services
Building Blocks for Your Success
Market analysis
Identify potentials and risks in the market environment.
Target audiences
Precise definition of your ideal customer segments.
Brand strategy
Refine the positioning and key messages of your brand.
Creative Concept
Development of a compelling, creative main idea.
Content Planning
Strategic planning of relevant content and formats.
Channel Strategy
Selection of the most effective channels and touchpoints.
KPI Definition
Define measurable objectives for transparent success monitoring.
Roadmap
Detailed planning of implementation steps and milestones.
Technology Audit
Analysis and integration of pioneering MarTech solutions.
Each concept is a bespoke one-off, based on precise analyses and strategic foresight. We combine proven methods with innovative approaches to create a solid foundation for your marketing activities and ensure that every measure contributes to your overarching business goals.
Ready for a concept,
that really ignites?
Phase 2: Definition of strategic guidelines and core messages
Based on the analysis results, we define the strategic essence of your brand. This includes refining your Unique Value Proposition (UVP) and developing a clear positioning strategy that differentiates you from the competition. We formulate concise key messages and a compelling brand story that resonates with your target audience. These guidelines ensure that all subsequent creative and operational actions are consistent and contribute to a common goal: building a strong, recognizable, and trustworthy brand.
Phase 3: The Creative Guiding Idea – From Vision to Campaign
This is where the bridge between strategy and creativity is formed. A strong, creative guiding concept is at the heart of every impactful campaign. It translates your strategic goals into an emotional, memorable experience for your target audience. Our process combines structured brainstorming methods with creative freedom to develop a 'Big Idea' that authentically suits your brand, functions across all channels, and has the potential to remain memorable. This guiding concept serves as a common thread throughout all communication.
Phase 4: Development of the Customer Journey and Touchpoint Strategy
With strategic and creative focus in mind, we dedicate ourselves to operational implementation. We analyse and optimise the entire customer journey of your clients. For each phase – from the first awareness to long-term customer loyalty – we define the most relevant touchpoints. From this, we derive an integrated omnichannel strategy that ensures your messages are placed at the right time and in the right place, creating a seamless and positive brand experience to effectively drive conversions.
Phase 5: Content Strategy – Relevance Across All Channels
Good content is the fuel for your marketing. Based on touchpoint analysis and defined key messages, we develop a tailored content strategy. This strategy determines which topics (content pillars), formats (e.g., blog articles, videos, whitepapers), and tones provide the greatest value to your target audience. A detailed editorial plan structures the production and distribution of the content, ensuring you consistently deliver relevant and engaging information that underscores your expertise and supports your SEO goals.
Comprehensive
Branding
Data-driven
Marketing
Advanced
SEO
Phase 6: Media Planning and Budgeting for Maximum Efficiency
An excellent concept requires equally excellent resource planning. At this stage, we translate the strategy into a concrete media plan. We evaluate the most effective channels to reach your target audiences—from performance marketing and social media to specialised B2B platforms. Budget allocation is data-driven and ROI-oriented to ensure every euro invested achieves the greatest possible impact. Transparent forecasts and scenarios provide you with complete planning security.
Phase 7: Definition of KPIs and development of a measurement concept
Success is only real when it is measurable. That's why a precise measurement concept is an integral part of our conceptual work. Together with you, we define meaningful Key Performance Indicators (KPIs) that are directly aligned with your business goals. We set up the necessary tracking systems and analysis dashboards to monitor the performance of all measures seamlessly. This system of marketing controlling not only enables a transparent evaluation of success but also allows for continuous, data-driven optimisation of your strategy.
Agile Conceptualisation: Flexibility in a Dynamic Market Environment
In today's digital landscape, change is the only constant. Rigid, multi-year plans are obsolete. Therefore, we rely on agile conceptual methods. This means we incorporate test-and-learn cycles into the strategy to respond swiftly to market changes or new customer insights. Instead of betting on a single grand reveal, we favour iterative processes and continuous optimisations. This approach minimises risks and ensures that your marketing concept remains a dynamic, adaptable tool focused on maximum performance at all times.
How does your concept differ from a traditional marketing plan?
Technology is the key lever for scaling and increasing the efficiency of modern marketing concepts. Our approach integrates a well-thought-out MarTech strategy from the outset. We evaluate which tools – from CRM and automation platforms to AI-driven analytics and personalization engines – will bring the greatest benefits to your goals. An intelligent technology architecture enables more effective data utilization, process automation, and personalization of customer experiences in ways that would not be possible without technological support.
