Turn potential into profit
We transform your website traffic into measurable business outcomes. Through data-driven analysis and targeted optimisation strategies, we increase your conversion rates and maximise the return on investment of your digital channels.
Data-driven user analysis
Continuous A/B testing
Measurable Revenue Increase
What is Conversion Rate Optimisation (CRO) and why is it crucial?
Analysis of User Behaviour
A/B Testing & Multivariate Tests
Optimisation of the Customer Journey
Personalisation of Content
The CRO process at BAENG.IT: From Analysis to Implementation
A successful CRO process is not a collection of random hits, but a systematic, iterative methodology. At BAENG.IT, every initiative begins with an in-depth analysis phase, which includes both quantitative data (e.g., from Google Analytics 4) and qualitative insights (e.g., from heatmaps, session recordings, and user surveys). The goal is not only to understand *what* is happening on your website, but also *why*. Based on these insights, we formulate precise, testable hypotheses. Each hypothesis is prioritised according to its potential impact, implementation complexity, and confidence in the data (e.g., using the PIE framework). We then design and implement controlled A/B or multivariate tests to validate the hypotheses. Only statistically significant winning variants that demonstrably improve the target metrics are permanently implemented. The process does not end with implementation; it leads into continuous monitoring and reporting, which forms the foundation for the next optimisation cycle.
Our Services
Holistic Conversion Strategies
CRO-Audit
In-depth analysis of your digital touchpoints to identify untapped potential and critical conversion barriers.
A/B-Testing
Data-driven tests to maximise your performance.
User Research
We identify the true needs and barriers of your target audience using qualitative and quantitative methods such as surveys, interviews, and usability tests to create a solid foundation for all optimisation measures.
UX-Design
Development of intuitive interfaces for seamless experiences.
Landingpages
Creation of high-converting, targeted landing pages.
Copywriting
Compelling texts that motivate action.
Analytics
Implementation and evaluation for continuous improvement.
Personalisation
Individual user engagement for greater relevance.
Strategy
Development of long-term roadmaps for sustainable growth.
We transform clicks into sustainable business relationships and measurable success.
Ready for
real results?
Psychology of Conversion: Convincing Users Instead of Persuading
Effective conversion optimisation goes far beyond technical fine-tuning; it is deeply rooted in behavioural psychology. We utilise established principles to design the user experience so that it intuitively leads to the desired action. This includes concepts such as social proof (e.g. through authentic testimonials and case studies), scarcity and urgency (time-limited offers, stock level displays) to accelerate decision-making. Equally central is the principle of authority, which is reinforced by expert content, certificates and awards. We reduce cognitive dissonance and decision barriers by minimising the cognitive effort required from the user – through clear value propositions, intuitive navigation, and seamless processes. Instead of persuading users to act, we create an environment of trust and clarity where conversion becomes the logical and obvious next action for the user.
The synergy of SEO and CRO: More than just traffic
Search Engine Optimisation (SEO) and Conversion Rate Optimisation (CRO) are two sides of the same coin. While SEO ensures qualified traffic is directed to your website, CRO makes sure this traffic reaches its full potential and is converted into tangible business goals. The synergy is reciprocal: a page optimised for conversions typically offers an excellent User Experience (UX). Positive user signals such as long dwell time, low bounce rate, and high interaction rates are considered quality indicators by search engines like Google and can positively influence SEO rankings. Conversely, keyword analysis from SEO provides valuable insights into user search intent, which forms the basis for creating highly relevant and converting landing page content. At BAENG.IT, we view SEO and CRO not in isolation but as an integrated process to maximise your digital success.
Technology in Use: Tools and Platforms for Maximum Conversion
The right technology is the foundation of data-driven conversion optimization. Our approach is technology-agnostic; we select platforms from a wide range of market-leading tools that perfectly match the requirements and existing infrastructure of our clients. For quantitative analysis, we rely on advanced analytics systems like Google Analytics 4 to accurately identify user flows and drop-off points. We gain qualitative insights through behavioral analysis tools such as Hotjar or Crazy Egg, which visualize actual user behavior using heatmaps, scrollmaps, and session recordings. The core of the optimization process, A/B testing, is implemented through powerful platforms like VWO, Optimizely, or Google Optimize. Furthermore, we use specialized tools for content personalization, conducting user surveys, and form optimization to ensure a comprehensive and technologically sound optimization process.
Landingpage Optimisation: First impressions count
A landing page is often the first direct point of contact a potential customer has with your offering, making it a critical lever for conversion. A successful landing page is characterised by an absolute focus on a single action goal. This begins with a concise, benefit-oriented headline that perfectly aligns with the user's expectations from the preceding advertisement or search result. The value proposition must be immediately understandable and clearly communicate which problem is being solved. Visual elements such as high-quality images or videos must support the message and should not distract. The call to action (CTA) must be unambiguous, action-oriented, and prominently placed visually. Trust-building elements such as customer logos, testimonials, seals of approval, or case studies are essential to overcome barriers. We ensure that every landing page is designed mobile-first and offers a seamless, convincing experience on all devices.
Potential
analyse
Strategy
develop
Growth
realise
Conversion Optimisation in E-Commerce: Minimising Cart Abandonment
In e-commerce, the optimization of the purchasing process is crucial for success. A high rate of shopping cart abandonment often indicates unnecessary obstacles in the checkout process. Our optimization strategies focus precisely on this area. We analyze and optimize every phase: from the product page (clear product information, high-quality images, visible customer reviews) through to the shopping cart (transparency regarding all costs, especially shipping) and the final checkout. Reducing form fields to an absolute minimum, offering a guest checkout, and integrating popular, trustworthy payment methods (such as PayPal, credit card, purchase on account) are key levers. Additionally, we implement strategic measures such as exit-intent pop-ups with targeted incentives or automated cart abandonment emails to regain hesitant customers and sustainably increase revenue per visitor.
Lead Generation in B2B: Forms That Convert
In the B2B environment, the primary conversion goal is often not direct sales but the generation of qualified leads. The design and placement of forms are central to this process. A common mistake is having forms that are too long or unclear, which can deter potential prospects. We optimize forms by strategically reducing fields, using intelligent multi-step forms, and clearly communicating the value that the user receives in exchange for their data. This value is created through high-quality lead magnets such as detailed white papers, exclusive webinars, or free analysis tools. The call-to-action must be precise and build trust—"Request a Free Demo" is often more effective than a vague "Contact". We ensure that every touchpoint, from the landing page to the thank-you page, reinforces the user in their customer journey and facilitates the path towards qualification as a Marketing Qualified Lead (MQL).
Measuring Success: Key Performance Indicators (KPIs) in CRO
The success of conversion optimisation must go beyond the mere conversion rate to provide a complete picture. Together with you, we define a set of Key Performance Indicators (KPIs) that reflect your specific business goals. In addition to the primary conversion rate (e.g. purchases, leads), we analyse secondary micro-conversions (e.g. newsletter sign-ups, downloads) that accompany the user on their journey to the main goal. Other essential KPIs include the average order value (AOV), the customer lifetime value (CLV) and the revenue per visitor. Behavioural metrics such as the bounce rate, the exit rate on critical pages (e.g. checkout), and the task completion rate provide insights into the user experience. By continuously monitoring these KPIs in a structured dashboard, we can precisely demonstrate the ROI of our measures and make data-driven decisions for future optimisations.
What does conversion optimisation cost?
The future of conversion optimisation lies in intelligent automation and deep personalisation. Artificial intelligence (AI) and machine learning are already revolutionising the analysis of vast amounts of data to identify patterns in user behaviour that would remain hidden from human analysts. Predictive analytics makes it possible to predict conversion probabilities for individual user segments and proactively uncover optimisation potential. However, the greatest leverage lies in hyper-personalisation: instead of optimising a website for the 'average' target group, AI-driven systems enable the delivery of dynamic content, offers, and even entire layouts in real-time, tailored to the individual behaviour, origin, and interests of each user. BAENG.IT not only observes these developments but actively integrates cutting-edge technologies into our strategies to secure a decisive competitive advantage for our clients.
