Your brand, strategically positioned.
BAENG.IT develops your unique brand identity. From strategy to corporate design to brand storytelling – we create brands that captivate and remain memorable.
Strategic Foundation
Creative Excellence
Measurable Market Success
The Pillars of a Strong Brand Identity: More Than Just a Logo
Consistency across all channels
Emotional Resonance with Target Audiences
Differentiation from the competition
Increasing Company Value
Corporate Identity vs. Corporate Design: The Strategic Differences
Often used synonymously, Corporate Identity (CI) and Corporate Design (CD) refer to two different, yet inseparably linked concepts. The Corporate Identity is the strategic foundation – it defines your company's self-image, its values, its culture, and its communication. It is the soul of your brand. The Corporate Design, on the other hand, is the visual expression of this identity. It includes all designed elements such as logo, typography, and color scheme. An effective CD ensures that the strategically defined CI is visible and perceptible at all touchpoints. At BAENG.IT, we always start with the CI to ensure your design is strategically grounded and authentic.
Our Services
Building Blocks of Your Identity
Brand strategy
Development of your unique positioning and values.
Naming
Creative naming for businesses and products.
Corporate Design
Designing your entire visual corporate identity.
Logo Design
Creation of a distinctive, recognizable brand logo.
Brand Story
Developing your authentic brand story.
Brand Voice
Defining your distinctive brand language.
Brand Guidelines
Creation of comprehensive manuals for brand consistency.
Rebranding
Strategic realignment of your brand.
Employer Branding
Positioning as an attractive employer.
From analysis to global market establishment – we cover the entire spectrum of identity development.
Ready for a brand,
leaves traces?
Brand Storytelling: How Your Brand Becomes an Unforgettable Story
Facts inform, but stories move. Brand storytelling is the art of transforming your company's values, mission, and vision into a compelling narrative that your target audience can identify with. A strong brand story creates emotional connections, builds trust, and sustainably differentiates you from the competition. It's about not just saying what you do, but why you do it. At BAENG.IT, we help you discover the core of your brand and develop an authentic story from it. From defining the narrative to implementing it in content formats – we turn your brand into a story that wants to be heard.
The Psychology of Brand Colours: Strategic Colour Choices for Maximum Impact
Colours are a powerful non-verbal communication tool. They immediately evoke emotions and associations and significantly influence the perception of your brand. Choosing the right colour palette is therefore a strategic decision. Blue can convey trust and seriousness, red stands for energy and passion, while green is associated with sustainability. A professional brand identity takes into account the psychological impact of colours, cultural contexts, and the colour strategies of competitors. Our process at BAENG.IT analyses your brand values and target audiences to define a colour scheme that precisely supports your positioning and evokes the desired emotional response.
Tone of Voice: Find the right voice for your brand
How your brand speaks is just as important as what it says. The Tone of Voice defines your brand's personality in written and verbal communication. Is it serious, inspiring, or humorous? A consistent Tone of Voice creates recognition value, builds a relationship with your target audience, and ensures that your messages on all channels – from the website to social media to customer service – sound seamless. We work with you to develop a detailed Tone of Voice guideline based on your brand values, serving as a concrete guide for all company communication for your employees.
Brand Architecture: How to optimally structure your brand portfolio
As your company grows and offers multiple products or sub-brands, a clear brand architecture becomes essential. It defines the relationship between the umbrella brand and the sub-brands, ensuring clarity for both customers and internal teams. Common models include the "Branded House" strategy (where the umbrella brand dominates) or the "House of Brands" strategy (where individual brands take the spotlight). The right choice depends on your corporate strategy. BAENG.IT analyses your portfolio and develops a future-proof brand architecture that maximises synergies and minimises cannibalisation effects.
Performance
Marketing
Comprehensive
Branding
Creative
Content
Rebranding: When is a realignment of your brand worthwhile?
A rebranding is a significant strategic step. It is far more than just a new logo and may become necessary if your corporate strategy has fundamentally changed, you are entering new markets, your brand image is outdated, or after a merger where a new, shared identity needs to be created. A successful rebranding repositions your company, increases market relevance, and can set new growth impulses. We guide you through the entire process: from analysis to the development of the new identity, to the internal and external implementation and communication of the change.
Visual Identity: The Building Blocks of a Consistent Brand Presence
The visual identity encompasses all visual elements that represent your brand. It is the face of your company. The core components include the logo, the defined colour palette, the corporate fonts (typography), and a consistent visual language. All these elements are documented in a corporate design manual to ensure consistent application across all media—from business cards to the website. BAENG.IT designs and develops visual identities that perfectly visualise your brand strategy and create a high level of brand recognition.
Employer Branding: How Your Brand Identity Attracts Top Talent
In a competitive job market, a strong employer brand is a crucial competitive advantage. Employer branding applies the principles of brand management to the HR sector. It involves positioning your company as an attractive employer by authentically communicating your company culture, values, and vision both internally and externally. A strong employer brand not only helps attract top talent but also aids in retaining existing employees. We support you in refining your employer brand identity and bringing it to life through targeted communication measures.
What is the difference between brand, branding, and identity?
Investing in a strong brand identity must pay off. Success can be evaluated using various Key Performance Indicators (KPIs). Quantitative metrics include brand awareness, website traffic through branded searches, and social media reach. Qualitative indicators are brand perception and customer satisfaction (Net Promoter Score). BAENG.IT works with you to define the relevant KPIs for your brand and implements the necessary tracking to make your brand strategy's ROI transparent and measurable.
