Intelligent integration for maximum performance.
BAENG.IT facilitates the seamless integration of your marketing technologies, data sources, and platforms. Create a cohesive ecosystem that enhances efficiency, enables data-driven decisions, and synchronises your brand presence across all channels.
Uniform Data Basis
Automated Workflows
360° Customer View
What does integration mean in digital marketing?
Technology Stack Harmonisation
Data Flow Optimisation
Process Automation
Omnichannel Experience
The strategic necessity of system integration: More than just API calls
Strategic system integration is the art of translating technological connections into measurable business value. While an API connection might be a technical necessity, true value creation begins with an overarching strategy. It's about breaking down data silos and creating a single source of truth that provides all departments with a 360° view of the customer. By automating processes, not only are resources freed up, but the likelihood of errors is also minimized. A well-thought-out integration architecture is therefore not merely an IT project but the foundation for scalability, agility, and a data-driven corporate culture.
Our Integration Services
An ecosystem that works for you
Strategy consulting
Development of your individual integration roadmap for sustainable success.
MarTech Analysis
Audit and optimisation of your existing marketing technology stack.
Platform integration
Seamless integration of CRM, ERP, email, and analytics tools.
API Development
Tailored interfaces for your specific business requirements.
Data Migration
Secure and lossless transfer of your data between systems.
Workflow-Automation
Automation of marketing and sales processes to increase efficiency.
Dashboarding
Centralised real-time dashboards for data-driven decisions.
Omnichannel Setup
Creating consistent customer experiences across all channels.
Security-Audit
Ensuring data protection and security in your system landscape.
From strategy to seamless implementation – we integrate your systems into a powerful unit.
Your systems. One language.
Create synergies.
MarTech-Stack-Integration: The Heart of Modern Marketing Efficiency
A modern MarTech stack consists of a variety of specialised tools: CRM systems, email platforms, analytics suites, and more. When looked at in isolation, each of these tools is powerful, but it is their seamless integration that unleashes their full potential. MarTech stack integration is about connecting these isolated solutions into a cohesive ecosystem. The process begins with a strategic audit, followed by the development of a target architecture. Through intelligent integration via APIs, we create a centralised data flow. The result is a "Single Source of Truth" for consistent data, personalised campaigns, and precise measurement of marketing ROI.
Data Integration: How to Generate Valuable Insights from Isolated Information
Data often resides in isolated silos: web analytics, CRM contacts, transaction data, social media interactions. Strategic data integration transforms these fragmented pieces of information into a comprehensive picture. Through modern ETL processes (Extract, Transform, Load), we extract data from various sources, cleanse it, and consolidate it within a central data warehouse or a Customer Data Platform (CDP). This consolidated treasure trove of data is the foundation for a true 360-degree customer view. It enables in-depth analyses, precise segmentations, and the delivery of highly personalised content, significantly boosting customer engagement and lifetime value.
Cross-platform integration: Creating seamless customer journeys
Customers today interact with your brand through a variety of touchpoints – from the website and social media channels to the physical store. Cross-platform integration ensures that these interactions are woven into a seamless, consistent customer journey. Technically, this means that your CRM system knows which products a customer has viewed on the website and your email tool can respond with personalised offers. By synchronising data and processes across all channels, we create an omnichannel experience that puts the customer at the centre, builds trust, and improves conversion rates.
CRM and ERP Integration: Sales and Marketing as One Unit
The separation of marketing and sales leads to significant efficiency losses in the digital world. Integrating Customer Relationship Management (CRM) and Enterprise Resource Planning (ERP) is the crucial step to merging these core areas. When marketing leads from the CRM are automatically enriched with sales data from the ERP, a seamless lead-to-cash process is created. Sales receives more qualified leads, marketing can accurately demonstrate the ROI of its campaigns, and management benefits from a reliable data foundation for strategic decisions.
Performance
Marketing
Data-driven
Strategies
Comprehensive
Branding
API management as a key competence for flexible integrations
In a dynamic system landscape, Application Programming Interfaces (APIs) are the central communication channels. However, professional API management goes far beyond merely providing an interface. It is a strategic discipline that encompasses the entire lifecycle of your APIs: from conception and development through to secure deployment and documentation, all the way to monitoring and versioning. Thoughtful API management ensures that your integrations are not only functional but also secure, scalable, and maintainable. It enables you to flexibly respond to market changes and build a robust digital ecosystem.
Measuring ROI: How to Demonstrate the Success of Your Integration Projects
Every integration project is an investment whose success must be measurable. Determining the Return on Investment (ROI) is therefore an integral part of our approach. Success can be quantified using clearly defined KPIs: reducing process costs through automation, lowering the error rate, and shortening sales cycles. Equally important are factors such as a higher conversion rate through personalisation and an improved Customer Lifetime Value. We work with you to define the relevant KPIs and implement the necessary tracking to transparently demonstrate the value contribution of your integration.
Future of Integration: Headless Architectures and Composable Enterprise
The future of digital architectures lies in flexibility. Concepts such as headless architectures and the "Composable Enterprise" are revolutionising how companies build their technology landscapes. Instead of rigid, monolithic systems, we opt for an architecture based on the MACH principle (Microservices, API-first, Cloud-native, Headless). Here, individual business functions are realised as independent services that communicate via APIs. This approach allows you to flexibly exchange or expand components without affecting the entire architecture. As a result, you become more agile, innovative, and future-proof.
What costs are associated with an integration project and when do they pay off?
The networking of systems places high demands on security and data protection. In an integrated landscape, it is crucial to ensure the protection of sensitive customer data in accordance with the GDPR at all times. Our security concept is based on several pillars: secure API design according to "Security by Design", comprehensive encryption of data transmission (in Transit/at Rest), strict authorization management, and regular security audits. We ensure that all data flows are GDPR-compliant and that your system architecture is robust against threats, thus protecting your customers' trust.
