Digital Resonance. Measurable Success.
BAENG.IT develops data-driven social media strategies that authentically showcase your brand, build sustainable communities, and measurably boost your business success.
Strategic Positioning
Creative Campaigns
Data-driven optimisation
Why B2B companies cannot ignore social media
Lead Generation
Thought Leadership
Employer Branding
Customer Loyalty
The Anatomy of a Successful Social Media Strategy
An effective social media strategy is not a product of chance, but the result of a methodical process. At BAENG.IT, we start with an in-depth analysis of your business goals, target audience, and competitive environment. Building on this, we define clear KPIs that make success measurable. Choosing the right channels – whether LinkedIn for professional networking, Instagram for visual storytelling or X for industry updates – is crucial. The core is the content plan, which establishes strategic content pillars, relevant formats, and precise tonality. This plan is operationalised in a dynamic editorial calendar, allowing flexibility for current trends. Continuous monitoring and data-driven adjustments ensure long-term success and maximum return on your investment.
Our Services
Holistic Social Media Solutions
Strategy
We develop a tailored, data-driven social media strategy precisely aligned with your business goals, target audience, and competitive environment. This includes channel selection, defining content pillars, and setting measurable KPIs to create a solid foundation for sustainable success and optimally position your brand in the digital space.
Content Creation
Creative content that captivates your target audience.
Community Development
We transform your followers into loyal brand ambassadors through proactive dialogue, engagement enhancement, and the creation of an authentic, vibrant community around your brand. Our focus is on sustainable relationships that go beyond short-term interactions and create genuine value for your business and your customers.
Social Ads
Precise advertising campaigns for maximum return on investment.
Influencer Relations
We connect your brand with relevant industry experts and opinion leaders to enhance your credibility and effectively reach new, highly qualified target audiences. Our focus is on authentic partnerships based on shared expertise and trust, which sustainably contribute to your reputation and business goals.
Analysis & Reporting
Clear insights instead of pure data overload.
Social Listening
Proactive market observation to identify trends.
Crisis management
Effective management and protection of your reputation.
Social Commerce
We integrate seamless shopping experiences directly into your social media channels to shorten the journey from interest to purchase, unlocking new, efficient sales channels for your products and services. Our approach combines creative product presentation with technical excellence for an optimal user experience.
From strategic foundation to performance-oriented campaign.
Your brand deserves
more resonance.
Content that converts: From idea to interaction
Excellent content is the currency in social networks. It needs to inform, entertain, and encourage interaction. Our creative process transforms your brand messages into captivating stories and visually appealing formats – from high-quality video series and informative whitepaper snippets to interactive surveys and carousels. We focus on creating content that not only grabs attention but also provides genuine value for your target audience. Every post, story, and campaign is equipped with a clear call-to-action that accompanies users on their customer journey and achieves strategically defined conversion goals, whether it's lead generation, a website visit, or establishing expert status.
Social Advertising: Precise targeting for maximum ROI
Organic reach is valuable, but social advertising is the catalyst for scalability and precision. We leverage the advanced targeting capabilities of platforms like LinkedIn, Facebook, and Instagram to present your messages to the exact decision-makers you want to reach. By using Custom Audiences, Lookalike Audiences, and detailed demographic as well as behaviour-based targeting, we minimise wastage. A/B testing of creatives, ad copy, and target audiences allows for continuous optimisation of campaign performance. With precise conversion tracking and in-depth analysis, we ensure that every invested euro generates a maximum, demonstrable return on investment (ROI).
Community Management: Dialogue as a Growth Driver
An engaged community is one of your most valuable assets. Professional community management goes far beyond just answering comments. It involves proactively building and maintaining relationships. Our approach aims to turn passive followers into active brand ambassadors. We establish a consistent and authentic tone, encourage dialogue through targeted questions and discussions, and utilise user-generated content to strengthen customer loyalty. Through active social listening, we identify sentiments, key topics, and potential crises at an early stage. Strategically managed community management not only increases loyalty but also provides invaluable insights for your product development and marketing strategy.
Influencer Marketing in the B2B Context: Authenticity and Expertise
In the B2B environment, influencer marketing means collaborating with recognized industry experts, thought leaders, and specialists. Instead of focusing solely on reach, we emphasize credibility, thematic relevance, and authenticity. We identify the right opinion leaders for you, whose expertise and network perfectly match your brand and goals. The collaborations range from joint webinars and whitepapers to guest contributions and long-term brand ambassador programs. The aim is to enhance your brand's reputation by associating with established experts, build trust with potential customers, and generate high-quality leads in specific niches.
Comprehensive
Branding
Advanced
SEO
Performance
Marketing
Social Analytics: Interpret data and unlock potential
Data is the foundation for strategic decisions. We go beyond superficial metrics like likes and followers and focus on the KPIs that truly matter for your business: engagement rate, reach, click-through rate (CTR), conversion rate, and cost per lead. Our detailed reports translate complex data into comprehensible insights and concrete action recommendations. We analyse which content, formats, and channels deliver the best performance and use these insights for the continuous optimisation of your strategy. This ensures that your social media activities are not only visible but demonstrably effective.
The Role of Social Signals for SEO: A Symbiosis
Although social signals (likes, shares, comments) are not direct ranking factors for Google, there is a strong correlation between high social activity and good search engine rankings. This symbiosis occurs on multiple levels: Shared content generates qualified traffic to your website, which is a positive user signal for search engines. A high reach on social networks increases the likelihood that your content will be discovered and linked by other websites and blogs, strengthening your off-page SEO. Furthermore, search engines use social profiles to verify brand identity (E-A-T: Expertise, Authoritativeness, Trustworthiness). An integrated strategy that aligns social media and SEO maximises your digital visibility holistically.
Social Commerce: The direct path from post to purchase
Social commerce blends the inspiration and discovery phase in social networks with the transaction. For B2B companies, this opens up new, efficient sales channels that significantly shorten the purchasing process. Whether through integrated shops on Facebook and Instagram, product tagging in posts, or the use of LinkedIn Product Pages – we create seamless buying experiences directly on the platforms where your target audience engages. This is suitable not only for physical products but also for selling software licenses, digital goods, event tickets, or consulting packages. We develop a customised social commerce strategy for you that fully leverages the potential of your channels.
How do you measure the ROI of social media activities?
In the fast-paced world of social media, a crisis can emerge unexpectedly and with great intensity. A proactive and structured approach is crucial to minimise reputational damage. We develop preventive crisis communication plans for you that define clear responsibilities, processes, and messaging guidelines. In the event of a crisis, our systematic approach enables a swift and confident response: We analyse the situation using social listening, formulate authentic and transparent statements, manage the dialogue across all channels, and initiate de-escalation measures. The goal is to maintain the trust of your community and come out of the situation stronger.
