We create distinctive brand experiences.
BAENG.IT develops data-driven and creative design solutions that position your brand in the digital space, captivate your target audience, and ensure sustainable business success.
Strategic Brand Identity
Digital Product Design (UI/UX)
Visual Communication
Our Design Process: From Vision to Visual Reality
Analysis & Strategy
Concept & Creation
Iteration & Fine-tuning
Implementation & Scaling
The Psychology of Colours in Branding: More Than Just Aesthetics
Colour is one of the most powerful tools in visual communication. It conveys emotions, influences purchasing decisions, and embeds brands in the memory of the target audience. Strategic colour choice goes far beyond personal preferences and is based on well-founded colour psychology, cultural associations, and competitive analyses. At BAENG.IT, we analyse your brand values and target groups to define a colour palette that precisely conveys your message. We consider how colours such as blue create trust, red conveys energy, or green stands for sustainability, and apply this knowledge to create a coherent and impactful brand identity for your company that works consistently across all channels.
Our Design Services
From Strategy to Visual Excellence
Brand Identity
We develop your complete corporate identity.
Logo Design
Creation of distinctive and timeless company logos.
Webdesign UX/UI
We craft intuitive, aesthetic, and conversion-focused digital experiences that delight your users and support your business goals.
Print media
Design of high-quality business reports and brochures.
Packaging design
Creative and market-relevant packaging solutions.
Illustrations
Unique visual worlds for exceptional brands.
Motion Design
Dynamic animations for digital channels.
Image Concepts
We define a coherent visual language.
Styleguides
Comprehensive brand guides for consistent communication.
We create brands that leave a lasting impression and stand out in the market.
Ready for a design,
that really works?
Corporate Identity vs. Corporate Design: Strategy meets Visuality
The terms Corporate Identity (CI) and Corporate Design (CD) are often used synonymously, but they describe two different aspects of brand management. The Corporate Identity is the strategic foundation – the soul of your brand. It encompasses your company philosophy, values, mission, and overall communication culture. In contrast, the Corporate Design is the visual manifestation of this identity. It is the rulebook that defines the appearance of your brand – from logo and typography to colors and imagery, even layout principles. A strong CD ensures a consistent and recognizable presence, while the CI ensures that this presence authentically reflects the core values of your company.
UI vs. UX Design: The Two Pillars of an Excellent Digital Experience
User Interface (UI) and User Experience (UX) design are essential for the success of digital products. UX design focuses on the overall user experience, including the logic, structure, and intuitive usability of an application or website. UX designers ensure that the user's path to a goal—whether it's making a purchase, searching for information, or interacting—is as smooth and pleasant as possible. In contrast, UI design deals with the visual design of the user interface. It transforms the UX structure into an attractive and functional layout, selecting colours, fonts, and interactive elements. A good UI not only makes usage possible but also aesthetically pleasing. Both disciplines are inseparably linked: excellent UX without appealing UI goes unused, while a beautiful UI without thoughtful UX causes frustration.
The Importance of a Brand Style Guide for Brand Consistency
A brand style guide, also known as a brand manual, is the central reference document for your company's visual identity. It defines binding rules for the application of all design elements such as logo, colours, typography, imagery, and layouts. This tool is crucial for ensuring brand consistency across all communication channels and touchpoints – from the website and social media profiles to print materials and internal documents. A precise style guide ensures that every employee, partner, or external service provider represents the brand correctly and uniformly. This not only enhances recognition and trust in your brand but also professionalises internal processes and saves time and costs in the long run when creating new marketing materials.
Responsive Design: Why an optimized display on all devices is crucial
In a world where users seamlessly switch between desktop, tablet, and smartphone, responsive web design is no longer an optional extra but a fundamental requirement. It ensures that your website's layout flexibly adapts to the screen size of each device, providing an optimal user experience on every device. This includes readable text without zooming, easily clickable buttons, and intuitive navigation. A website optimised for mobile devices is not just a service for your users but also a crucial ranking factor for search engines like Google. Websites that do not offer a good mobile experience are systematically disadvantaged. We design and create digital experiences that impress on any device, maximising your reach and conversion rates.
Comprehensive
Branding
Creative
Content
Performance
Marketing
Visual Storytelling: How images and graphics enhance your message
People process visual information 60,000 times faster than text. Visual storytelling leverages this fact to convey complex messages, emotions, and brand values quickly and impressively. Instead of just talking about your product, show its benefits through high-quality images, meaningful infographics, animations, or videos. A thoughtful use of imagery creates an emotional connection with your target audience that pure text often cannot. It makes your brand more approachable, authentic, and memorable. At BAENG.IT, we develop a tailored visual strategy that tells your core story and brings your brand to life in a way that informs, inspires, and encourages action.
Minimalism in Design: Less is often more
Minimalist design is a design philosophy that focuses on the essentials and eliminates superfluous elements. The aim is not emptiness but clarity and functionality. By deliberately using white space, a reduced colour palette, and clear typography, the viewer's attention is drawn to the core message or the most important function. In web design, minimalism leads to faster loading times, better readability, and more intuitive navigation, significantly enhancing the user experience. In branding, a minimalist approach creates a timeless, elegant, and confident aesthetic that stands out from the visual clutter of many competitors. It's about communicating with precision and achieving maximum impact through reduction.
The Role of Typography in Brand Communication
Typography is the art and technique of designing fonts and is often an underestimated yet critical component of corporate design. The choice of typefaces significantly influences the readability of texts and the tone of your entire brand communication. A serif font can appear traditional, serious, and elegant, whereas a sans-serif font is often perceived as modern, clear, and accessible. A well-thought-out typographic hierarchy – the gradation of headings, subtitles, and body text – structures content, guides the reader's eye, and enhances comprehension. Consistent use of defined corporate fonts strengthens visual identity and ensures high brand recognition across all media.
How do you measure the ROI of a design investment?
Sustainable design, also known as green design or eco-design, considers the ecological, social, and economic impacts of a product or service throughout its entire lifecycle. In the digital realm, this means developing resource-efficient websites that use optimised code and compressed media content to consume less energy on servers and devices. In print design, it manifests in the choice of recycled materials, environmentally friendly inks, and waste reduction. Sustainable design is more than a trend; it is an expression of corporate responsibility and can become a key differentiator for your brand. It communicates values, appeals to a conscious target audience, and positively contributes to your company's reputation.
