Strategic Clarity through In-Depth Analysis
BAENG.IT provides a data-driven foundation for your strategic decisions through in-depth analysis. Discover untapped potential and secure crucial competitive advantages.
Data-driven strategies
Uncovering Competitive Advantages
Maximize performance
Why data-driven analysis is at the core of every successful strategy
Objectifying decision-making
Optimise resource allocation
Identify risks early
Uncover Growth Opportunities
The Art of Competitive Analysis: How to Decode Your Competition
A professional competitive analysis goes far beyond merely observing your competitors. At BAENG.IT, we deconstruct the digital strategies of your competitors into their components. We analyse their SEO performance, content strategies, social media presence, and advertising activities. The aim is not to imitate, but to identify strategic gaps and opportunities for differentiation. We examine which keywords your competitors dominate, which channels they use successfully, and where their weaknesses lie. These insights allow you to develop targeted counter-strategies, occupy untapped niches, and strengthen your own market position sustainably.
Our analysis services
Clarity in Every Dimension
Market analysis
Identify potentials and niches in your market environment.
Competitive analysis
Understand and surpass competitor strategies.
SEO Audit
Technical and content foundation for top rankings.
UX Analysis
Optimisation of the user experience for higher conversion rates.
Performance Audit
Comprehensive review of your digital marketing performance.
Content Analysis
Identification of content gaps and relevant topics.
Target Audience Analysis
Deep insights into your customers' needs.
KPI Definition
Define measurable success indicators for your business goals.
Data Strategy
Development of a sustainable data usage strategy.
We transform complex data into actionable strategies for your growth.
Ready for data-driven
Decisions?
SEO Audit: The Technical and Content Foundation for Your Visibility
A comprehensive SEO audit is the foundation for sustainable success in search engines. Our experts thoroughly examine your website to detect all potential opportunities and weaknesses. The analysis is divided into three main areas: Firstly, the technical SEO analysis, where we assess aspects such as indexability, loading times (Core Web Vitals), crawling efficiency, and mobile user-friendliness. Secondly, the on-page analysis, focusing on content quality, keyword optimization, internal linking structure, and preventing keyword cannibalization. Thirdly, the off-page analysis, where we evaluate your backlink profile and your authority compared to competitors. The result is a prioritized action plan, serving as an exact roadmap for improving your organic visibility.
Website Performance Analysis: From Load Times to User Experience
Your website is your most important digital showcase. But how well does it really perform? Our website performance analysis provides quantitative and qualitative answers. We measure not only technical metrics like loading times, server response times, and the stability of the site, but also analyse user behaviour. Using heatmaps, session recordings, and conversion funnel analyses, we uncover where visitors drop off, which content they ignore, and where the user journey is interrupted. The goal is to optimise the overall user experience (UX) and conversion rate (CRO). We identify friction points and provide concrete recommendations to improve navigation, layout, and calls to action to turn visitors into loyal customers.
Target Audience Analysis 2.0: Do You Really Understand Your Customers?
Effective marketing starts with a deep understanding of your target audience. Standard demographics are no longer sufficient. Our Audience Analysis 2.0 combines quantitative data from web analytics and CRM systems with qualitative insights from surveys, interviews, and the analysis of social media discussions. We create detailed personas that not only reflect age and residence but also capture their needs, challenges (pain points), information behaviour, and purchase motivations. This in-depth understanding enables you to tailor your messages precisely, create relevant content, and align your products and services exactly with your customers' desires, enhancing the effectiveness of your entire marketing communication.
Content Gap Analysis: Create content your target audience is searching for
Are you creating content that is truly read and found? A content gap analysis identifies the gap between the information your target audience is searching for and the content you currently offer. We analyse which relevant keywords your competitors are ranking for, but you are not. Additionally, we examine the questions and topics frequently discussed in your industry that remain unanswered on your website. This process uncovers valuable topic clusters and niches that you can occupy with targeted, high-quality content. The result is a data-driven content strategy that not only improves your SEO performance but also establishes you as a thought leader and reliable source of information in your industry.
Status Quo
Analyse
Potential
Identification
Strategy
Implementation
KPI frameworks: Define and measure the right metrics for your success
Without clear metrics, success is purely a matter of chance. We help you develop a customised KPI framework precisely aligned with your business objectives. Rather than getting lost in a flood of irrelevant metrics, we focus on the Key Performance Indicators (KPIs) that are truly meaningful. We differentiate between strategic KPIs for management (e.g. Customer Lifetime Value, Cost per Acquisition) and operational KPIs for the marketing team (e.g. Conversion Rate, Click-Through Rate, Engagement Rate). Together, we implement the necessary tracking systems and dashboards to continuously monitor these metrics and make the performance of your initiatives transparent and measurable.
Technology and Tools: The right analytics setup for your company
The quality of an analysis depends not only on the analyst's expertise but also on the technology used. We advise you on selecting and implementing the optimal tool stack for your requirements. This ranges from fundamental web analytics tools like Google Analytics 4 and Matomo, to specialized SEO suites (e.g., Ahrefs, SEMrush), and business intelligence platforms (e.g., Tableau, Power BI) for integrating diverse data sources. Our focus is on creating an efficient and scalable ecosystem that provides you with reliable data and enables automated reporting. We ensure your technology establishes the data foundation for intelligent business decisions.
ROI forecast and analysis: Making marketing investments measurable
Every marketing investment must justify itself. Our ROI analysis makes the contribution of your marketing activities to the company's success transparent. We develop models that accurately calculate the return on investment for individual channels and campaigns. To do this, we consolidate data from various systems – from advertising expenditure to website interactions, CRM data, and actual revenues. Additionally, we create well-founded ROI forecasts for planned actions based on benchmarks and historical data. This gives you the necessary confidence in budget planning and enables continuous optimisation of your marketing spend towards the most profitable channels.
How does a BAENG.IT analysis differ from standard reporting?
Don't just react to the market; act proactively. Predictive analytics is the next step in the evolution of data analysis. By using statistical models and machine learning, we analyse your historical data to recognise patterns and make reliable predictions about future developments. Potential use cases include forecasting customer churn, predicting demand peaks, or identifying emerging market trends. With predictive analytics from BAENG.IT, you transform your data into a strategic compass that helps you seize future opportunities early and stay one step ahead of potential risks.
