Reinvent the brand. Shape the future.
Professional rebranding with BAENG.IT. We transform your brand through data-driven strategies, creative design, and seamless execution for sustainable brand success.
Strategic Realignment
Creative Identity Development
Measurable Brand Success
What is rebranding and when is it essential for your company?
In case of fundamentally changed corporate goals or values.
After strategic mergers, acquisitions, or restructurings.
If the brand appears outdated or loses relevance in the market.
For clear differentiation from competitors in saturated markets.
The Rebranding Process: A Data-Driven Roadmap to Success
A successful rebranding is not a matter of chance but the result of a meticulously planned process. At BAENG.IT, we divide this into four phases to ensure transparency and maximum impact. Phase 1, the analysis, lays the foundation. Here, we conduct an in-depth brand audit, analyse competitors, and redefine your target groups. Building on this, we develop the new brand strategy, corporate design, and core brand storytelling in Phase 2, the creation. Phase 3, the implementation, is crucial for acceptance: we orchestrate the internal launch and external rollout across all channels. Finally, in Phase 4, the monitoring, we ensure through continuous KPI tracking and measurement of brand perception that your rebranding sustainably contributes to company success, making adjustments if necessary.
Our Rebranding Spectrum
Modular services for your brand transformation
Brand Audit
In-depth analysis of your current brand positioning and perception.
Strategy Development
Definition of your new brand vision, positioning, and key messages.
Identity Design
Design of a distinctive corporate identity, from logo to visual language.
Naming & Claiming
Development of a concise name and tagline for your new direction.
Brand Storytelling
We reshape your brand’s story to build emotional connections and authentically convey your identity.
Communication Plan
Orchestration of the internal and external rollout for maximum impact.
Digital Migration
Seamless SEO-safe transition of your digital presence to the new brand.
Brand Guidelines
Creation of a comprehensive guide to ensure brand consistency.
Success Measurement
Continuous tracking of KPIs to evaluate the success of the rebranding.
Choose the building blocks that will lead your brand to success.
Ready for change?
Let's redefine your brand.
Visual rebranding: More than just a new logo
The visual identity is the face of your brand. Rebranding in this area goes far beyond redesigning your logo. It involves the development of a coherent visual system that communicates your new strategic direction. This includes a carefully curated colour palette, concise typography, authentic imagery, and a flexible design system. The true strength lies in consistency: we ensure that every single touchpoint – from the website to social media profiles to business cards – speaks the same recognisable brand language. This creates a strong, unified brand experience that builds trust and embeds your brand in the memory of your target audience.
Strategic Rebranding: Repositioning Your Brand for the Future
The heart of every impactful rebranding is the strategic realignment. Here we answer the fundamental question of "why". Together with you, we refine your company's mission and vision and translate them into tangible brand values and a convincing position in the competitive environment. It's about future-proofing your brand, whether by accessing new markets, reaching new target groups, or adapting to changing customer needs. A key tool for this is brand storytelling: we develop a new, authentic brand story that explains your transformation and builds an emotional connection with customers and employees.
Rebranding and SEO: How to Secure and Improve Your Rankings
Rebranding, particularly when it involves a name or domain change, carries significant risks for your hard-earned visibility in search engines. Our team of SEO experts supports the process right from the start to prevent the loss of organic traffic and leverage the opportunity for growth. A comprehensive 301 redirection strategy ensures that both users and search engine crawlers are seamlessly directed from old to new URLs, maintaining link equity. We manage the content migration, optimise content for the new brand message, and proactively communicate the address change to Google. After the relaunch, we continuously monitor all relevant SEO metrics to secure success and guide your new brand to even better rankings.
The Costs of Rebranding: A Worthwhile Investment in Your Brand
The question of the costs of a rebranding is central, but the answer lies in the value it creates. The investment varies depending on the scope – from mere design adjustment to a global strategic realignment. The costs typically cover areas such as strategy, creation, implementation, and the accompanying marketing communication. At BAENG.IT, we place great importance on full cost transparency. However, much more important is the return on investment (ROI): a successful rebranding increases the perceived value of your brand, enables higher prices, improves customer loyalty, attracts top talent, and ultimately increases the company's value. It is not an expense, but a strategic investment in your most important asset: your brand.
Comprehensive
Branding
Advanced
SEO Services
Creative
Content Development
Internal Rebranding: Why Your Employees Are the Most Important Brand Ambassadors
A rebranding can be externally brilliant – but if it's not embraced internally, it loses authenticity and power. Your employees are the first and most important ambassadors of your new brand. That's why we place great emphasis on a well-thought-out internal rebranding. This change management process starts long before the external launch. Through targeted communication, workshops, and training, we ensure that every team member understands the reasons for the change, shares the new vision, and internalizes the brand values. Only when your team proudly represents the new identity can the transformation be both credible and successful externally.
Risk Management in Rebranding: Avoid Common Mistakes
The rebranding process holds potential but also risks. Common mistakes include insufficient market research, ignoring the emotions of loyal customers, inconsistent implementation, or poorly timed launches. Our data-driven approach systematically minimizes these risks. We validate strategic decisions with facts, engage relevant stakeholders early, and test new design approaches. A key risk is the loss of brand equity built up over the years. We identify the core elements of your brand that need to be preserved and ensure a careful yet clear evolution that builds trust instead of jeopardizing it.
Brand Architecture After the Rebranding: Creating a Clear Portfolio
For companies with multiple products, services or sub-brands, rebranding is the ideal opportunity to review and optimise their brand architecture. A clear structure – whether as a "Branded House" (e.g. Google), "House of Brands" (e.g. Procter & Gamble) or a hybrid model – provides clarity for customers and efficiency within the company. We analyse your portfolio and develop a logical and future-proof brand architecture. This clarifies the relationships between individual brands, prevents cannibalisation effects, creates synergies in marketing, and lays the foundation for future, structured growth.
How long does a rebranding process take?
At BAENG.IT, we understand rebranding not just as a creative act, but as a data-validated, technology-supported strategic process. We use advanced analytical tools for in-depth market and sentiment analysis to objectively capture your brand's perception. AI-supported systems assist us in identifying design trends and predicting their longevity. After the launch, digital asset management (DAM) systems ensure global consistency of the new brand. This unique blend of creativity and technology ensures that your rebranding is not based on a gut feeling but on a solid, measurable foundation, optimally positioning your brand for the digital future.
