Visual identity that convinces.
BAENG.IT develops a concise and authentic brand image for your company that builds trust, ensures recognition, and sustainably strengthens your market position.
Strategic Brand Positioning
Iconic visual design
Sustainable Brand Recognition
The fundamental importance of a strong brand image in the digital age
Builds Trust & Credibility
Increases brand recognition
Differentiated from the competition
Increases corporate value
What is a brand image and why is it more than just a logo?
A brand image is the sum of all impressions, associations, and emotions a person connects with your brand. It goes far beyond the visual appearance and includes your style of communication, the quality of your products, and customer service experiences. While your logo is the flagship, the image forms the foundation of trust. For visionaries, it is the expression of the corporate soul; for innovative founders, the key to differentiation. We ensure that every touchpoint consistently and authentically conveys your brand values.
Our Services
Your brand image from a single source
Brand strategy
Fundamental analysis and positioning of your brand.
Logo Design
Development of an iconic and timeless logo.
Corporate Design
Designing your entire visual corporate identity.
Brand Guidelines
A guide to consistent brand application.
Imagery
Definition of a unique visual storytelling.
Typography
Selection and definition of your house fonts.
Rebranding
Strategic realignment of your brand presence.
Packaging
Creative packaging design that convinces at the POS.
Employer Brand
Strengthen your image as an attractive employer.
From strategy to final implementation – we shape brands with character and substance.
Ready for a brand,
that stays in memory?
The strategic process of developing a corporate identity
The development of an effective Corporate Identity at BAENG.IT follows a clearly structured, strategic process that ensures transparency and top-notch results. Phase 1 involves an in-depth analysis of your brand, the market, and the target audience. In Phase 2, we define the core messages and strategic positioning. Building on this, the creative concept, where initial visual directions emerge, follows. Finally, the logo, colour scheme, and typography are finalized and transferred into detailed brand guidelines for consistent application.
Visual Identity: The Building Blocks of a Consistent Brand Presence
A visual identity is the face of your brand and ensures immediate recognition. Its consistency is crucial for building trust and professionalism. The key components include: the logo as the primary recognition symbol, a defined colour palette that evokes emotions, a concise typography that creates readability and character, as well as a consistent visual language that supports your storytelling visually. Complemented by design elements such as icons and grids, a coherent system is created that makes your brand distinctive.
Managing Brand Perception: How to Target Emotions Effectively
The perception of your brand is fundamentally shaped by emotions. People make purchasing decisions not only rationally but based on feelings and associations. We use psychological insights to deliberately shape your brand image. Through strategic use of colour psychology, the selection of images that evoke desired emotions, and typography that sets the right tone, we create a holistic brand experience. This way, your brand is not only seen but also felt – a deeper connection that fosters loyalty.
Rebranding: When is it sensible to realign your image?
Rebranding is a strategic decision that must be carefully considered. It makes sense when fundamental conditions have changed. Typical triggers include a realignment of corporate strategy, tapping into new target audiences, a merger, or when the existing image seems outdated and no longer reflects the company's innovative power. A professionally executed rebranding can inject new energy into your brand and sustainably increase its market relevance.
Branding
The identity of your brand
Content
Content that connects
Strategy
Your data-driven roadmap
The Role of Brand Image for SEO and Online Visibility
A strong, consistent brand image has both a direct and indirect impact on your SEO performance. Directly, a high level of recognition leads to an increase in 'branded searches' – users specifically look for your company name, which is a strong signal of trust for search engines. Indirectly, a professional appearance enhances the user experience (UX), resulting in longer visits. Additionally, a trustworthy brand increases the click-through rate (CTR) in search results, as users are more likely to click on a familiar result.
Measuring Brand Success: KPIs for Your Corporate Image
The success of a brand image is measurable. To quantify the return on investment (ROI) of your branding efforts, we collaboratively define relevant Key Performance Indicators (KPIs). These include quantitative metrics such as the increase in brand awareness (measured through surveys), the rise in web traffic from brand-related searches, or the analysis of the "share of voice." Qualitative KPIs encompass the sentiment analysis of online mentions and the change in brand associations.
Employer Branding: How a Strong Image Attracts Top Talent
Your brand image not only impacts customers but also influences internally and is a crucial factor in the "War for Talents." A company with a clear, positive, and innovative image is significantly more attractive to highly qualified professionals. Employer branding applies the principles of brand management to position your company as an employer of choice. An authentic employer image that reflects the company culture not only attracts the right talent but also fosters workforce loyalty.
How long does the development of a complete corporate identity take?
A brand image today must be agile and adaptable. We incorporate forward-thinking trends into our concepts. This includes dynamic logos that adapt to contexts, the use of generative AI for unique visual elements, or the integration of the brand into augmented and virtual reality experiences. At the same time, sustainable branding, which visually communicates ecological and social responsibility, is becoming increasingly important for a conscious audience.
