Targeted recovery of valuable prospects
Increase conversions with precise retargeting campaigns. BAENG.IT turns website visitors into loyal customers through data-driven strategies.
Maximum Relevance
Higher ROI
Stronger Customer Loyalty
What is retargeting and why is it indispensable?
Reach users who have already shown interest.
Enhances brand presence in the relevant environment.
Converts undecided visitors into paying customers.
Offers one of the highest ROAS of all marketing channels.
The Psychology Behind Retargeting: Why Repetition Works
Retargeting is more than just repeated advertising; it is applied psychology. The foundation is the "Mere-Exposure Effect", which states that people develop a preference for things simply because they are familiar with them. By repeatedly but subtly presenting your brand to an already interested user, you build trust and recognition. This reduces cognitive dissonance during the purchase decision process. When a potential customer sees your ad again, the original positive association with your website is reinforced. BAENG.IT leverages these psychological principles to design campaigns that are perceived not as intrusive, but as a helpful reminder, gently guiding the user back into the sales funnel.
Our Services
Precision retargeting for your growth
Strategy Development
Tailored concepts for your individual business goals.
Pixel Implementation
We ensure technically clean and GDPR-compliant tracking as a foundation for data-driven decisions and precise measurability of your campaign's success.
Target audience segmentation
Precise targeting of the right user segments.
Dynamic Retargeting
Automated, hyper-personalised ads for maximum relevance.
Cross-Channel Campaigns
We seamlessly orchestrate your retargeting efforts across social media, search, and the display network to ensure a consistent and omnipresent brand message.
A/B-Test-Management
Continuous optimisation through data-driven testing.
ROAS optimisation
Maximising your advertising budget for profitable growth.
GDPR Consultation
Legally compliant strategies for sustainable user trust.
Performance Analysis
Transparent reporting and clear recommendations for action.
From the first click to a loyal customer relationship – we orchestrate your entire retargeting strategy.
Lost visitors are
a missed opportunity.
Pixel Perfection: Technical Setup for Maximum Success
The effectiveness of retargeting depends on an impeccable technical foundation. At the centre is the correct implementation of tracking pixels – small snippets of code from platforms such as Google Ads, Meta (Facebook/Instagram), or LinkedIn. These pixels must be integrated into your website in such a way that they accurately capture user actions: from page views to adding to the shopping basket and completing a conversion. A professional setup through a tag manager (e.g. Google Tag Manager) ensures that data is captured cleanly and in compliance with GDPR. This enables granular audience segmentation, allowing you, for example, to exclude users who have already converted from future campaigns, thus saving your budget.
Dynamic Retargeting: Personalisation at the Highest Level
While static retargeting presents the same advertisement to all users, dynamic retargeting elevates personalisation to a new level. This advanced method is particularly crucial for e-commerce businesses and companies with large product catalogues. Using a product feed and collected user data, advertisements are generated in real-time and fully automatically. A user who viewed a specific product receives an advertisement showing exactly that product or thematically related products. This high level of relevance significantly increases click and conversion rates. BAENG.IT designs and implements dynamic retargeting campaigns that successfully persuade your customers with tailored offers.
Cross-Channel Retargeting: Re-engage users seamlessly
Your potential customers are active across a variety of platforms. An effective retargeting strategy must take this behaviour into account. Cross-channel retargeting ensures consistent and seamless user engagement across different channels. A user who found your website through Google Search can later be reached again via an ad on Instagram, in a YouTube video, or through a display banner on a news website. The key lies in orchestrating these touchpoints to tell a cohesive brand story without appearing intrusive. BAENG.IT develops integrated strategies that engage your target audience wherever they are, thereby maximising the overall impact of your campaigns.
Budget & Bidding: Strategies for Optimal ROI
A successful retargeting campaign requires intelligent budget allocation and well-thought-out bidding strategies. It's not about spending as much as possible, but about using every euro strategically. A key element is 'frequency capping', which limits the frequency of ads per user to avoid so-called 'ad fatigue'. Additionally, bids should be differentiated according to the value of the target audience: a user who has abandoned a full shopping cart is more valuable and justifies a higher bid than someone who only briefly visited the homepage. Modern bidding strategies like 'Target ROAS' (Return on Ad Spend) or 'Maximize Conversions' use machine learning to optimise your budget automatically and in real time.
Strategy-
conversation
Unsere
Case Studies
Unsere
Expertise
A/B Testing in Retargeting: Optimising Creativity with Data
Even the best strategy has room for optimisation. Systematic A/B testing is the engine for continuous performance enhancement in retargeting. Here, different variants of your campaign elements are tested against each other to find out what resonates best with your target audience. You can test ad texts (headlines, descriptions), visual elements (images, videos), call-to-actions (e.g., "Buy now" vs. "Learn more"), or even the landing page that the ad links to. By analysing the performance data (click-through rate, conversion rate, cost per acquisition), we identify the winning variants and implement them on a large scale. This way, creativity becomes measurable, and the success of your campaign is systematically increased.
Data Protection & Retargeting: GDPR-Compliant Strategies
Trust is the hardest currency in digital marketing. Retargeting therefore requires a responsible handling of user data and strict compliance with the General Data Protection Regulation (GDPR). A basic requirement is the explicit and informed consent of the user for data processing, which is usually obtained via a professional cookie consent tool. Your privacy policy must transparently explain which data is collected, for what purpose, and with which technologies. BAENG.IT ensures that your retargeting measures are not only effective but also 100% legally compliant. We advise you on the implementation of data protection-friendly solutions and prepare you for a future with fewer third-party cookies.
Beyond the Click: Measuring Success and Attribution Models
The success of retargeting cannot be measured by clicks alone. To understand its true value, we need to delve deeper into the analysis and consider the entire customer journey. Key performance indicators (KPIs) include Return on Ad Spend (ROAS), Cost per Acquisition (CPA), and View-Through Conversions (conversions where the user has seen the ad but did not click on it). Additionally, choosing the right attribution model is crucial. While the "Last-Click" model attributes all success to the last interaction, models like "Linear" or "Time-Decay" distribute the value across multiple touchpoints. Correct attribution is essential to allocate the budget fairly and accurately assess the contribution of retargeting in the marketing mix.
What is the difference between retargeting and remarketing?
The digital advertising landscape is evolving, and retargeting is changing with it. The impending phase-out of third-party cookies in popular browsers marks a turning point and requires a rethink. The future lies in strengthening first-party data strategies, meaning the intelligent use of your own customer data. At the same time, contextual targeting (placing ads in thematically appropriate environments) and server-side tracking are gaining significance. AI-supported, predictive audiences that identify future buyers based on behavioural patterns are becoming the standard. As an innovation-driven agency, BAENG.IT anticipates these trends and is already developing the future-proof retargeting solutions of tomorrow.
