Make informed decisions based on data
BAENG.IT transforms your marketing strategies through precise, data-driven tracking. Measure the ROI of each campaign, optimize the customer journey, and make informed decisions for sustainable business growth. Discover our tailored tracking solutions.
ROI Maximisation
Informed Decisions
GDPR compliance
Why professional tracking is the key to digital success
Transparent performance measurement of all marketing channels.
Identification of untapped growth potentials.
Optimisation of the marketing budget through precise data.
In-depth understanding of your audience's behaviour.
What is web tracking and why is it crucial for your business?
Web tracking is the systematic process of collecting, gathering, and analysing user data on your website. It goes far beyond mere visitor counts. A professional tracking setup allows you to understand in detail the behaviour, preferences, and interactions of your target audience. You learn which marketing channels deliver the most valuable users, where in the customer journey drop-offs occur, and which content boosts your conversions. For businesses, this is not an optional extra but a strategic necessity. Without valid tracking data, you're navigating in the dark, investing budgets inefficiently, and missing crucial opportunities for optimisation. Data-driven tracking is the foundation for measurable ROI, personalised customer experiences, and sustainable, scalable growth in a competitive market.
Our services in detail
Tracking Solutions from BAENG.IT
Concept & Strategy
We develop your customised tracking concept, define KPIs, and lay the strategic foundation for measurable success and data-driven decisions.
Audit & Analyse
Review and assessment of your existing tracking setup to identify gaps, errors, and unused optimisation potential.
Implementation
Technical implementation of your tracking concept via Google Tag Manager, including server-side solutions for maximum data quality and future-proofing.
Conversion-Tracking
Precise tracking of all valuable user actions (purchases, leads, inquiries) to measure campaign ROI and optimize your marketing budgets.
DSGVO Check
Ensuring full compliance of your data collection with the GDPR through consent management and privacy-friendly technologies.
Attribution model
Implementation of advanced models to fairly assess the performance of all channels in the customer journey.
Reporting
Creation of custom dashboards that translate complex data into clear and actionable insights for your management.
A/B-Testing
Systematic optimisation of your website's performance through data-driven tests to increase the conversion rate.
Training Sessions
We empower your team to independently interpret tracking data and effectively utilize it for daily work.
Precision that delivers results
Ready for data-driven
Decisions?
The cornerstones of an effective tracking concept
A robust tracking concept relies on three key pillars. Firstly: strategic goal definition. Together with you, we define clear Key Performance Indicators (KPIs) that are precisely aligned with your business goals—from lead generation and e-commerce sales to increasing brand awareness. Secondly: technology-driven implementation. We select the optimal tools for your requirements (e.g., Google Analytics 4, Matomo, Piwik PRO) and implement a tailored setup via Google Tag Manager or server-side solutions. This ensures clean and precise data capture. Thirdly: continuous validation and optimisation. Data is only valuable if it is correct. We continuously monitor data quality, adjust tracking to new circumstances, and ensure your data foundation remains reliable at all times.
GDPR-compliant tracking: Building security and trust
In today’s digital landscape, privacy is not an obstacle but a mark of quality. GDPR-compliant tracking is non-negotiable for BAENG.IT and a central part of our strategy. We ensure that your data collection respects user privacy and complies with all legal requirements. We achieve this through the use of advanced consent management platforms (CMPs) that obtain granular and legally compliant user consent. Additionally, we employ techniques such as data anonymisation and pseudonymisation. For maximum data sovereignty and independence from third-party cookies, we implement advanced server-side tracking solutions. This not only builds a valuable data foundation but also strengthens customer trust in your brand.
Conversion Tracking: Measure the true value of your campaigns
Conversion tracking is at the heart of performance marketing. It measures the actions that are of greatest value to your business—be it a purchase, an inquiry, a download, or a newsletter sign-up. Without precise conversion tracking, assessing the success of a campaign is impossible. We implement a comprehensive system that captures every single conversion and attributes it to the correct marketing channel. We go beyond standard setups and track micro-conversions as well, which are important indicators of user interest. By analysing these data, we can optimise campaigns in real-time, adjust bidding strategies, and focus your budget on the most profitable channels and actions to systematically maximise the Return on Ad Spend (ROAS).
User-Journey-Analysis: Fully understanding the customer journey
The customer journey is rarely a straightforward path. Users interact with your brand through various touchpoints and channels before making a conversion. Viewing individual channels in isolation can lead to incorrect conclusions. Our user journey analysis connects the data points to create a coherent overall picture. We visualise the typical paths your customers take from the first interaction to the final conversion. This reveals which channels play the most significant role in the awareness, consideration, and decision phases. These in-depth insights enable you to tailor your content and messages precisely to the respective phase of the customer journey, creating a seamless and compelling brand experience.
Performance
Marketing
Advanced
SEO
Comprehensive
Branding
Attribution Modelling: Fair Distribution of Success in the Marketing Mix
Which channel receives credit for a conversion? The standard 'Last Click' model ignores all previous touchpoints and leads to a significant misjudgment of marketing efficiency. BAENG.IT implements advanced attribution models that provide a fairer and more realistic picture. Whether data-driven, linear, or position-based models – we find the approach that best suits your business model. By correct attribution modelling, you recognise the true contribution of each individual channel in your marketing mix. You understand how SEO, social media, email marketing, and paid advertising work together to lead the customer to conversion. This enables strategic budget allocation that considers the entire marketing funnel and not just rewards the last click.
Server-Side Tracking: The Future of Data Collection
In light of ad blockers, Intelligent Tracking Prevention (ITP) in browsers, and the demise of third-party cookies, client-side tracking is becoming increasingly unreliable. The answer to this is Server-Side Tracking (SST). With this approach, data is not sent directly from the user's browser to third parties like Google or Meta, but first to your own server. This server acts as a proxy, transmitting the data in a controlled and enriched manner to the respective endpoints. The advantages are significant: higher data quality and accuracy, improved website performance due to fewer client-side scripts, and most importantly, complete data ownership and control. SST is a crucial step in securing your analytics capabilities in a cookieless future and a core component of our forward-looking tracking strategies.
Reporting & Dashboards: Visualise data clearly
Raw data alone does not create added value. The crucial step is transforming complex data into clear, actionable insights. At BAENG.IT, we develop custom dashboards and reports, precisely tailored to your information needs. Instead of overwhelming you with irrelevant metrics, we focus on the KPIs that truly matter for your business goals. Our visualisations (e.g., in Looker Studio, Power BI) are intuitively understandable, enabling your entire team—from the marketing manager to the CEO—to quickly grasp performance, identify trends, and make informed, data-driven decisions. We deliver not just data, but the story behind it.
What differentiates your tracking offer from standard analytics setups?
Intuition is valuable, but data provides certainty. A/B testing and multivariate tests are indispensable tools for systematically optimising conversion rates (CRO). Rather than relying on assumptions, we systematically test hypotheses to improve your website or landing pages. We compare different versions of headlines, images, call-to-actions, or entire layouts to statistically determine which version performs best. Our structured testing process ensures that the results are valid and reproducible. Through continuous testing and learning, we transform your website into a dynamic, constantly improving sales channel that maximises the potential of your traffic.
