agentur-fur-corporate-identity
agentur-fur-corporate-identity
agency for corporate identity
Agency for Corporate Identity: How to Increase Brand Value by Over 20%
Many companies struggle with an inconsistent brand image, which confuses customers and hampers growth. A well-thought-out Corporate Identity (CI) brings clarity, trust, and high recognition value. Discover how a specialised corporate identity agency can transform your business.
The topic in brief and concise terms
An agency for corporate identity translates your company values into a cohesive brand image that increases brand recognition by over 70%.
The corporate identity comprises three pillars: Corporate Design (visual appearance), Corporate Communication (consistent language), and Corporate Behavior (company conduct).
A strong and consistent corporate identity can increase sales by up to 23% and significantly improve customer loyalty.
A concise corporate identity is the foundation for your market success. It defines how your company is perceived by customers, partners, and employees. It involves more than just a logo; it's about a cohesive experience that communicates your values and vision at first glance. A professional corporate identity agency helps you strategically develop and implement this self-image. The result is a clear positioning that distinguishes you from competitors and can increase customer loyalty by more than 15%.
Laying the Foundation: What Truly Constitutes a Corporate Identity
Corporate Identity (CI) is the personality of your company. It encompasses all the features that make your company unique and distinguish you from others. A well-defined CI ensures a recognition value of over 70% with your target audience. It is the strategic self-image that you project both internally and externally. Many confuse CI with purely corporate design, but that is just one part of the whole. The CI forms the basis for all business decisions and ensures a consistent presence across all channels. A professional CI agency ensures that this identity is authentic and supports your business goals with an efficiency increase of 10-20%. This strategic foundation is crucial for long-term success.
The role of an agency for corporate identity in the strategic process
A corporate identity agency acts as your strategic partner. Its main task is to translate your company's values and goals into a clear brand image. The process begins with an in-depth analysis of your brand, target audience, and competition, which lays the foundation for 50% of success. In joint workshops, the core values and vision of your company are developed to ensure an authentic identity. An agency brings an external perspective, which has been proven to reduce internal operational blindness by 30%. Building on this, the agency develops a precise brand strategy and visual identity. This expertise ensures that your CI not only looks good but also supports measurable business objectives.
The three pillars of an effective Corporate Identity
A strong corporate identity relies on three central pillars that together create a coherent overall picture. Consistent implementation of these elements can improve brand consistency by over 80%. Here are the vital components:
Corporate Design: This is the visual representation of your brand identity. It includes the logo, color scheme, typography, and imagery. A professional corporate design concept ensures immediate recognition.
Corporate Communication: This defines the unified language of your company. It ensures that your core messages are communicated consistently with a tonal consistency of 95% across all channels—from the website to the press release.
Corporate Behavior: This describes the company’s conduct towards all stakeholders. It includes customer relations, leadership culture, and social responsibility, which can increase employee retention by up to 40%.
These three pillars must be perfectly aligned to shape a credible and strong brand.
The Development Process: Achieving a Finished Corporate Identity in 5 Steps
The development of a corporate identity is a structured process that typically takes between 6 to 12 weeks. A corporate identity agency guides you through each step to ensure an optimal outcome. The process can be divided into five phases:
Analysis and Research: Every project begins with a 360-degree analysis of the company, the market, and the target audiences.
Strategy Workshop: Together, company values, vision, and positioning are defined. This step accounts for approximately 20% of the project time.
Conceptualisation: Development of the creative guiding idea for design and communication. This is where the first drafts for professional logo design are created.
Design and Development: Finalisation of the corporate design and creation of a comprehensive style guide covering over 100 application scenarios.
Implementation and Rollout: The new corporate identity is applied across all relevant media, from business cards to the corporate identity website.
A methodical approach ensures that the new identity is seamlessly embedded within the company.
Measuring Success: The ROI of Your Corporate Identity
An investment in corporate identity directly impacts your business goals. Companies with a consistent brand presentation see a revenue increase of up to 23%. The return on investment (ROI) is evident on multiple levels. A clear CI reduces marketing campaign costs by 10-20% as messages are more targeted and efficient. Customer loyalty increases, as a strong brand builds trust and demonstrably boosts loyalty by 18%. Internally, a strong identity also has a positive effect: Employee satisfaction and identification with the company grow, which can reduce turnover by up to 25%. Rebranding existing brands can thus lead to a measurable competitive advantage.
agentur-fur-corporate-identity
The requirements for a corporate identity are constantly evolving. In the digital age, a CI must work flexibly and consistently across over 15 different platforms. A modern branding agency therefore thinks 'digital first'. A strong digital presence can double brand visibility within 12 months. Corporate culture is becoming an increasingly important part of external perception. Authenticity is key here: 90% of customers expect brands to genuinely live their values. Therefore, the visual identity and branding must remain agile to adapt to new trends without losing the core brand identity. This way, your brand will remain relevant and strong in the future.
More useful links
Wikipedia explains the term Corporate Identity, which encompasses the identity of a company.
Kantar lists the top 50 most valuable German brands.
Interbrand presents the 'Best Brands', a ranking of the most valuable brands.
FAQ
What is the difference between Corporate Identity and Corporate Design?
The Corporate Identity represents the overall personality and self-image of a company. Corporate Design is a part of this, referring to the purely visual implementation of that identity, such as the logo, colours, typography, and other design elements.
How long does it take to develop a Corporate Identity?
The process of developing a Corporate Identity typically takes between 6 and 12 weeks, depending on the complexity and size of the company. This includes analysis, strategy, concept, design, and the creation of a final style guide.
Can I adjust my Corporate Identity later on?
Yes, a Corporate Identity is not static and should be regularly reviewed and adjusted as needed to remain relevant. Rebranding or a brand refresh might be necessary to respond to market changes or new company goals.
How does BAENG.IT ensure the CI fits our company?
We start every project with intensive analysis phases and collaborative workshops. By thoroughly understanding your vision, values, and target audience, we ensure that the developed Corporate Identity is 100% authentic and reflects your unique company culture.
