agentur-brand
agentur-brand
agency brand
Agentur Brand: How to Increase Brand Value by Up to 59%
Your brand is more than just a logo; it is your most valuable asset. However, many companies do not fully realize its potential. Discover how a specialized agency develops brand strategies that demonstrably increase corporate value.
The topic in brief and concise terms
A specialised brand agency can increase brand loyalty by up to 59% and boost trust by 49%.
80% of German executives see the brand as one of the most important factors for business success.
A strategic repositioning of the brand can allow for price increases of 10 to 20 percent.
For many companies, their own brand is merely a cost centre. This perspective overlooks its potential as the most valuable driver of business success. A professional branding agency transforms this abstract idea into a measurable asset. According to a 2024 PwC study, 80 percent of executives already view the brand as a decisive factor for business success. A strategic partnership with the right agency ensures that your brand investment delivers a clear, quantifiable return and positions your company in the competitive market.
The monetary value of a strong brand
A strong brand is a key asset that directly contributes to the overall value of a company. Almost half (45 percent) of German executives confirm that brand value significantly influences their company's worth. Strong brands like Mercedes-Benz achieve valuations of over 50 billion USD, demonstrating the financial power of clear brand management. For this reason, 59 percent of companies consider an accurate monetary evaluation of their brand to be essential. Developing a strategic brand strategy is the first step to realising this value. These figures show that branding is not an expenditure, but a direct investment in the financial future of the company.
In 4 Steps to an Effective Brand Strategy
A professional branding agency follows a structured process to build a brand. This process often takes several months and ensures well-founded results. The success is based on in-depth analysis, not guesses. The development typically divides into four phases:
Analysis and Workshop: Every project begins with an analysis phase, which often lasts just 2 weeks. During this time, corporate values, target audiences, and the competitive landscape are examined.
Strategy and Positioning: Based on the analysis, a clear positioning is developed. This defines what the brand stands for and how it differentiates itself with a market share of 5% or more.
Design and Identity: The creative team translates the strategy into a visual identity. This includes logo, color scheme, and imagery, which are documented in a style guide over 20 pages long.
Launch and Communication: The introduction of the new brand is managed with a detailed plan for all channels, ensuring a consistent presence from day one.
This methodical approach ensures that all aspects of the brand interplay and support business objectives. The right branding agency services cover this entire process.
Measuring Success: ROI in Branding
Investing in a brand agency must be worthwhile, even if the ROI is not always immediately visible. Studies show that brands with high significance enjoy 59% higher brand loyalty and 49% more trust. A strategic brand realignment can even justify price premiums of 10 to 20 percent. To quantify success, agencies use specific key performance indicators (KPIs). These include increasing brand awareness (Brand Recall) by 15% in the first year or enhancing the Customer Lifetime Value (CLV). A professional brand marketing agency defines these goals in advance. This makes the success of branding measures transparent and comprehensible.
Digital Branding for B2B Companies
In the B2B sector, the first interaction with a brand today takes place over 70% online. A consistent digital presence is therefore crucial. A branding agency ensures that the brand message is consistent across all digital channels. In doing so, 98% of agencies already rely on AI to optimise processes. Important digital touchpoints for a B2B brand include:
The company website as a central information hub.
An active LinkedIn profile that reaches 21 million members in Germany.
High-quality content marketing to demonstrate expertise.
Targeted social media campaigns for lead generation.
An experienced brand communication agency develops a strategy that integrates these channels, making the brand visible and relevant to the target audience.
Select the right agency brand
Choosing the right agency is a strategic decision for the next 3-5 years. For small and medium-sized enterprises in Germany, the costs of rebranding range between 10,000 and 100,000 euros. This investment calls for a partner who works not only creatively but also business-oriented. Look for proven successes in your industry, ideally in the B2B sector. A good portfolio not only shows beautiful designs but also measurable results. Seek an agency that acts as a strategic partner and understands your challenges. A list of potential brand agencies is the first step. The final decision should be based on a clear process and cultural fit.
agentur-brand
At BAENG.IT, we combine creative brand management with data-driven analysis. Our approach ensures that every design decision and campaign contributes to a measurable business objective. We develop personalised strategies tailored to the specific needs of B2B clients. With our work, we assist the 59% of companies that want to accurately determine the value of their brand. Whether it's a complete rebranding or refining the digital profile, our focus is on results. We use technology strategically to maximise the ROI of your brand investment and ensure sustainable growth.
More useful links
Statista offers statistics on the most valuable companies in Germany.
Kantar presents the Kantar BrandZ ranking of Germany's most valuable brands for the year 2025.
PwC describes a brand study that provides insights into the evaluation and significance of brands.
Marktforschung.de reports that German brand values are reaching top positions in Europe.
MA-Review.de covers the monetary brand value in M&A transactions as a strategic tool for strengthening transparency and negotiating positions.
PwC emphasizes in a press release on the 2024 brand study that brands are a central anchor for corporate sustainability.
Wikipedia explains the concept of brand value.
Wikipedia lists the most valuable brands.
W&V reports on a strong signal: brand values of German companies show a significant increase.
FAQ
What is the difference between a branding agency and an advertising agency?
A branding agency works on a long-term and strategic basis on the foundation of your brand—its identity, values, and positioning. An advertising agency focuses on the short to medium-term execution of campaigns to make this brand visible and to sell products.
How long does a branding process take?
A comprehensive branding or rebranding project typically takes between 3 and 9 months. The duration depends on the complexity, size of the company, and internal coordination processes.
Is branding important for B2B companies?
Yes, absolutely. In the B2B sector, purchasing decisions are often long-term and based on trust and reputation. A strong brand fosters this trust and differentiates you in a market where products and services are often comparable.
What role does sustainability play in branding?
A very significant one. A PwC study shows that 80% of experts believe sustainability strongly influences customers' willingness to switch. Therefore, a modern brand strategy must authentically communicate a company's sustainability efforts.
What does a brand strategy entail?
A brand strategy is a detailed plan outlining how your brand should be perceived in the market. It includes the definition of the target audience, competitive positioning, brand personality, core messages, and visual identity.
When is a rebranding appropriate?
A rebranding is appropriate when your corporate strategy has changed, you are targeting new audiences, can no longer compete, or your brand appears outdated. It is also often necessary in cases of mergers or acquisitions.
